This research was conducted to examine the opinions of coaches about the role of sports in changing behaviors that are not accepted in society. The research was designed as a qualitative research and was carried out by interview method. The research group consists of 23 coaches, which is one of the non-probabilistic sampling strategies and determined by the maximum variety sampling, one of the purposive sampling methods. Research data were collected through a semistructured interview form developed by the researchers. In the study, the data were evaluated by content analysis method.According to the first result of the research problem, sports enable individuals to be disciplined, develop a sense of self-confidence, socialize, develop personality, evaluate time correctly, improve their self-skills, lead an orderly life, and make judgments. It also helps individuals to prevent them from making bad friends and to gain awareness of cleanliness. In this context, sports contribute positively to the personal development of individuals. According to the second result of the research problem, sports allow the revealing of behaviors accepted by the society, making individuals useful to the society, directing the society to positive behaviors, changing the perspective that separates the society, and eliminating the understanding of racism. In addition, it helps to adopt the rules of society, to develop the value of love, to gain a sense of brotherhood and to increase the trust in friends. In this context, sports provide positive contributions to social development. According to the third result of the research problem, sports provide positive contributions to the prevention of substance and technology addiction and the prevention of harmful habits by enabling smoking cessation. According to the fourth result of the research problem, sport provides positive contributions to the moral development of individuals by enabling the development of moral behaviors and the value of respect. According to the fifth result of the research problem, sports provide positive contributions to behavioral development by preventing negative behaviors. According to the sixth result of the research problem, sports provide positive contributions to psychological development by allowing anger control. According to the seventh result