An Approach to Assessing Shopper Acceptance of Beacon Triggered Promotions in Smart Retail

Đurđević, Nataša; Лабус, Александра; Barać, Dušan; Radenković, Miloš; Despotović-Zrakić, Marijana

doi:10.3390/su14063256

Cited by 12 publications

(5 citation statements)

References 78 publications

(263 reference statements)

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“…To drive sales, merchants on e-commerce platforms are increasingly using innovative "smart" methods based on emerging technologies such as beacon-triggered promotions [13] and time-limited promotions. Time-limited promotions may offer substantial discounts within a limited time to promote consumers' impulse purchasing [14].…”

Section: Introductionmentioning

confidence: 99%

The Effect of Time-Limited Promotion on E-Consumers’ Public Self-Consciousness and Purchase Behavior

Marjerison

Wang

2022

Sustainability

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This paper explores the relationship between consumers’ public self-consciousness, purchase behavior, post-purchase regret, and time-limited promotions in e-commerce. Time-limited flash sales have become a common promotion strategy in e-commerce, particularly in China, the largest e-commerce market. Firstly, the effect of public self-consciousness on consumers’ impulsive purchase tendency and post-purchase regret is examined. Secondly, this paper extends the scope of previous studies and investigates how time pressure affects the relationships between self-consciousness, impulsive buying tendency, and post-purchase regret. Data were gathered via an anonymous online survey of 580 online shoppers and subjected to empirical analysis including validity testing and ANOVA. The results provide both practical and theoretical contributions to existing models and offer empirical evidence showing the positive relationships between public self-consciousness and impulse buying, between public self-consciousness and post-purchase regret, and between impulse buying and post-purchase regret.

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Section: Introductionmentioning

confidence: 99%

The Effect of Time-Limited Promotion on E-Consumers’ Public Self-Consciousness and Purchase Behavior

Marjerison

Wang

2022

Sustainability

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“…Implementation in the online environment is simple and it is possible to use, for example, targeted advertising based on the movement of customers within individual parts of the online store. Within a brick-and-mortar store, these activities are somewhat more demanding, and it is necessary to install so-called beacons (Durdevic et al, 2022). However, to use beacons effectively, it is necessary to create a mobile application that will expand the possibilities of online shopping within the TopSki store.…”

Section: Personalized Offers and Mobile Applicationmentioning

confidence: 99%

Proposal of innovative smart solutions for retail store in order to support competitiveness and sustainable development

Štofková,

Bajza,

Janošková

et al. 2024

Front. Comput. Sci.

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The Internet of Things (IoT) is becoming an increasingly important concept in various areas of our daily lives. With the development of information and communication technologies, the possibilities of IoT implementation are also expanding. The retail sector is also starting to make more significant use of IoT to improve and increase the efficiency of its business processes and more effective interaction with customers. Even though several partial IoT solutions have been implemented in retail, according to publicly available sources, there is no comprehensive IoT implementation in this sector. Therefore, we focused on the possibilities of creating a comprehensive proposal for the use of IoT in a retail enterprise in Slovakia. The main reasons for this transformation are the development of intelligent technologies, the increased demand of consumers for more convenient purchases and the efficiency of business processes, as well as to increase the competitiveness of the company. The aim of the contribution is to create a proposal for the implementation of IoT in retail, which will contribute to the sustainable development and competitiveness of the company. The result of the contribution is the creation of a proposal for the integration of the Internet of Things in retail, while the proposal is also applicable in other similar enterprises. The research methodology includes secondary sources and primary inquiry using an online questionnaire. The results of the primary research showed that a large part of respondents are interested in using IoT solutions in retail and that the implementation of these solutions affects their purchasing behavior. The conclusions of the paper indicate that the implementation of IoT solutions in retail would have a positive impact on the competitiveness of businesses. Factors that influence the choice of brick-and-mortar and online stores by customers were also identified. Customers’ interest in IoT solutions, as well as their preferences when choosing stores, represent a guideline for businesses operating in the retail sector. The implementation of the proposed solutions is relatively demanding on financial resources, therefore a good financial condition of the company is a necessary condition. Further research should focus on the security risks, barriers, ethical privacy issues associated with the use of IoT in retail stores.

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“…The influence of IoT and analytics technologies, such as those described in this section, on marketing strategies was explored in [54]. However, although the use of IoT and analytics in retail has been extensively explored in the literature and has also been shown to be accepted by shoppers [55], the real-world implementation of these technologies continues to be at a nascent stage [56]; there is still a lack of maturity in these technologies in retail environments. With this in mind, we propose a blueprint architecture for integrating IoT and data analytics into marketing applications in the next section.…”

Section: State Of the Art In Analyticsmentioning

confidence: 99%

Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science

et al. 2023

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According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies of 2019. It has been growing at a significant pace, influencing and disrupting several application domains. It is expected that by 2025, 75.44 billion devices will be connected to the Internet. These devices generate massive amounts of data which, when harnessed using the power of data science (DS) techniques and approaches such as artificial intelligence (AI) and machine learning (ML), can provide significant benefits to economy, society, and people. Examples of areas that are being disrupted are digital marketing and retail commerce services in smart cities. This paper presents a vision for Marketing 4.0 that is underpinned by disruptive digital technologies such as IoT and DS. We present an analysis of the current state of the art in IoT and DS via the three pillars of marketing: namely, people, products, and places. We propose a blueprint architecture for developing a Marketing 4.0 solution that is underpinned by IoT and DS. We conclude the paper by highlighting the open challenges that need to be addressed in order to realise the Marketing 4.0 blueprint architecture, including supporting the integration of IoT data concerning people, products, and places and using DS to make efficient and effective recommendations.

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An Approach to Assessing Shopper Acceptance of Beacon Triggered Promotions in Smart Retail

Cited by 12 publications

References 78 publications

The Effect of Time-Limited Promotion on E-Consumers’ Public Self-Consciousness and Purchase Behavior

The Effect of Time-Limited Promotion on E-Consumers’ Public Self-Consciousness and Purchase Behavior

Proposal of innovative smart solutions for retail store in order to support competitiveness and sustainable development

Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science

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