We study the class of all algebras that are isotopic to a Hurwitz algebra. In the general case, isomorphism classes of such algebras are shown to correspond to orbits of a certain group action. Our main focus is the isotopes of Hamilton's quaternions, for which a more detailed, and geometrically intuitive description of the isomorphism classes is given. As an application, we also demonstrate how some results concerning the classification of finite-dimensional composition algebras can be deduced from our general results.Key words and phrases. Hurwitz algebra, isotope, quaternion algebra, octonion algebra. MSC 2010: 17A60 (17A35, 17A75). 1 Some authors have used a weaker notion of non-degeneracy for the norm n, requiring that n(x + y) = n(y) for all y implies x = 0. This definition gives rise to additional unital composition algebras over fields k of characteristic two, in form of purely inseparable field extensions of k [14]. If char k = 2, the two definitions are equivalent.