An Assessment of 3G Mobile Service Acceptance in Bangladesh

Mahfuz, Tajmary; Latif, Subhenur

doi:10.14569/ijacsa.2013.041119

Cited by 5 publications

(2 citation statements)

References 10 publications

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“…Consequently, wireless communication technologies were upgraded to 3G from 2G in October, 2012 allocating the 3G spectrum to the state-owned mobile operator and then allocated to other major operators in September, 2013. Despite various benefits of 3G services, the adoption rate of mobile internet subscriber did not increase as expected (Mahfuz and Latif, 2013;Christer et al, 2005) rather the subscription was argued to be declined for a year (Ashraf et al, 2014). At this backdrop, before 4G technology is launched, it deserves special attention to study the changes in consumption pattern of mobile internet users as 2G technology was upgraded to 3G technology.…”

Section: Introductionmentioning

confidence: 94%

Effect of Technological Evolution on Usage Pattern: A Study on Mobile Internet Subscribers in Bangladesh

2017

EJBM

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As in most countries of the world, mobile internet has been playing a key role in the growth of internet subscriber-base in Bangladesh. While the country is at the verge of introducing advanced wireless internet connectivity via 4G technologies, this longitudinal study attempts to explore the effect (if any) of such technological evolution on subscribers' internet usage pattern. Data has been collected in two phases-first, just before the onset of 3G services (when 2G was fully dominant) and second, at the period when 4G launching was imminent (i.e., 3G is fully dominant), from the secondary sources of a leading internet service provider (as well as the top mobile operator) of the country and using a consumer survey of that mobile operator in both phases. A comparative analysis of the collected data shows that evolution of technology (2G to 3G) has impact on certain consumption criteria while few of the patterns remain same even after the advancement. We identified few key issues (e.g., preference of devices, activities and website inclination, internet usage time, preferred area of service improvement etc.) that the mobile operators in Bangladesh should consider and show how those have practical and managerial implications for the maximum utilization of the future technological evolution (i.e., 4G deployment).

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Section: Introductionmentioning

confidence: 94%

Effect of Technological Evolution on Usage Pattern: A Study on Mobile Internet Subscribers in Bangladesh

2017

EJBM

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“…The utilization of 3G mobile service is, however, seen to have less penetration in various studies of Kuo & Yen (2009), Suki (2012) and Mahfuz & Latif (2013). The study has emphasized the consumer usage rate of current 3G service remained to be low.…”

Section: Review Of Literaturesmentioning

confidence: 99%

Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

Taludhar¹

2018

J. Bus. Soc. Sci. Res.

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<p>The mobile industry in recent years has been growing at a speedy pace where the use of cell phone is no longer limited to conventional usage like the voice communication, but has enriched the customer experiences with mobile internet services and other value added services. Along with the growing mobile industry, technology behind it is also changing accordingly. However, the user acceptance of technology depends on various factors that lead to either user acceptance or rejection. This study thus aims to identify the major determining factors that influence the user to use the 3G mobile internet and examines the interrelation among the determinants along with effect of the demographic variable limited to Kathmandu Valley users. The conceptual framework of this study is based on the extended version of Davis (1989)’s technology acceptance model using variables social influence, price perception, perceived usefulness, perceived ease of use, attitude to use and behavior intention. The primary survey is conducted using a set of questionnaire, which produced 180 valid responses from the mobile users in Kathmandu Valley. The reliability of the data from questionnaire is verified with factor analysis and Cronbach’s alpha. The result shows that social influence has significant influence on perceived ease of use while it has no significant influence on perceived usefulness. Price perception, on the other hand, influences the perceived usefulness. Similarly, perceived usefulness and perceived ease of use influence the attitude of use, which finally influences the behavioral intention. Along with this, social influence is also found to be the extended factors that can influence the attitude of the users, which in turn affects the behavioral intention. Demographic variables, however in this study, have shown no significant influence on the behavioral intentions. On the whole, the usage of 3G mobile internet service is not seen to be satisfying from the study. The major reasons as surveyed from the users themselves for this lower utilization seems to be higher data costs, presence of cheaper alternatives for internet like Wi-Fi internet, quick drainage of battery and slow mobile internet service provided by the mobile service providers. Thus, for mobile service providers, internet service providers are their direct competitors for 3G mobile internet services. This paper enhances understanding of user acceptance of 3G mobile internet services.</p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 135-152</p>

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An empirical analysis on identification of critical aspects to adopt 4G technology by telecommunication operators of Bangladesh by using analytic hierarchy process

Mahmud

Uddin

2016

2016 5th International Conference on Informatics, Electronics and Vision (ICIEV)

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An Assessment of 3G Mobile Service Acceptance in Bangladesh

Cited by 5 publications

References 10 publications

Effect of Technological Evolution on Usage Pattern: A Study on Mobile Internet Subscribers in Bangladesh

Effect of Technological Evolution on Usage Pattern: A Study on Mobile Internet Subscribers in Bangladesh

Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

An empirical analysis on identification of critical aspects to adopt 4G technology by telecommunication operators of Bangladesh by using analytic hierarchy process

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