Practical Implications -From a practical point of view, the findings of the study provide valuable information to tourism stakeholders and policy planners about the importance of tri-dimensional tourism impacts as well as community knowledge and support in the development of rural tourism destination competitive advantage. In line with policy development or planning for rural tourismdevelopment, the tourism stakeholders should pay more concern on the tri-dimensional impacts, the importance of community knowledge about tourism, and gaining the community support for tourism development in order to achieve the goal of competitiveness. Originality/value -There is lack of study in investigating the development of rural tourism competitive advantage with a holistic framework. This paper studies the intended or unintended economic, socio-cultural and environmental impacts triggered by the tourism activities. This study has also investigated the local communities' knowledge and supports towards tourism as the community efforts determine the success of a destination management, especially in the rural area. Stakeholder involvement was also examined as the collaboration among relevant parties to create competitive advantage is essential to achieve sustainable rural tourism.