DOI: 10.15368/theses.2011.181
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An Assessment of Morro Bay Residents' Attitudes Toward and Knowledge About Tourism: Setting a Foundation for Sustainable Tourism Development

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“…Therefore, local community must get trained in the destination management and services to enhance visitors’ experience (Mo et al , 1993). The finding is consistent with previous research indicating that the economic knowledge, environmental knowledge and socio-cultural knowledge were extremely important to improve local community assertiveness to create sustainable tourism (Stockton, 2011). Greater understandings about tourism enhance community involvement in tourism activities or businesses as they value tourism development as income generator.…”
Section: Discussionsupporting
confidence: 92%
“…Therefore, local community must get trained in the destination management and services to enhance visitors’ experience (Mo et al , 1993). The finding is consistent with previous research indicating that the economic knowledge, environmental knowledge and socio-cultural knowledge were extremely important to improve local community assertiveness to create sustainable tourism (Stockton, 2011). Greater understandings about tourism enhance community involvement in tourism activities or businesses as they value tourism development as income generator.…”
Section: Discussionsupporting
confidence: 92%