This paper aims to identify the export competitiveness of agri-food products at the level of the European Union Member States, considering indicators/elements belonging to technical innovation (technical complexity) as well as qualitative elements. The main research problem is to examine the differences in the technical complexity of agri-food exports (EXPY) between EU Member States. Through detailed analysis of product categories and Member States’ performance, we have identified significant differences in the technical complexity of exports. Products such as dairy, meat, cereal and vegetable preparations were associated with high technical complexity, while fruit, tobacco and oils were classified in the low technical complexity category. We also identified Member States with exports characterised by high technical complexity, including Cyprus, Ireland and Luxembourg, and those with low technical complexity, such as Slovakia, Latvia and Croatia. These findings suggest the influence of various factors, such as economic specialisation, natural resources and R&D investment on shaping the agri-food export landscape in the European Union. In-depth analysis of these issues provides significant insights for understanding the economic and technical dynamics in the European agri-food sector.