The present paper analyzes household choice of drinking-water source for 769 rural households in metropolitan Cebu, Philippines. The study aims to analyze the effects of input prices, tastes and household size on the choice probabilities. For the empirical analysis, a discrete-choice approach is employed, consistent with utility maximization. The findings indicate that the time cost is an important determinant of household choice of drinking-water source and, surprisingly, that taste, proxied by income, has ambiguous effects on household choice. The present study is contrasted to an earlier study in which inconsistency with utility maximization cannot be ruled out.