An economic analysis of marketing of banana (Musa paradisica L.) in Durg district of Chhattisgarh

Abstract

The paper attempts to study the disposal pattern, marketing cost, marketing margins and price spread of banana in Dhamdha blockof Durg district of Chhattisgarh state for the year 2017-18. The marketing of banana has been studied by three marketing channels, viz., I: Producer wholesaler  retailer  consumer; II: Producer  wholesaler (through commission agent)  retailer  consumer; III: Producer  retailer (through commission agent)  consumer. The net price received by the producer was 58.75 per cent, 53.08 per cent and 62.43 per cent in marketing channel I, II and III, respectively. The producer's share in marketing channel III was the maximum because of direct sale by the producer to the retailer through commission agent. In the marketing cost, expenditure was highest on commission charges followed by transportation in all the channels. The marketing channel I has been found most efficient because its marketing efficiency was 1.42 as compared to 0.96 and 1.36 in marketing channel II and III, respectively. The low marketing efficiency in supply chain II was on account of a higher number of market intermediaries in this chain. High price fluctuations followed by unremunerative prices, high commission charge, lack of regulated market and high transportation cost were the major problem reported by the banana growers. Whereas lack of cold storage facilities followed by non-availability of banana processing units, inadequate market infrastructure and shortage of electricity supply were the marketing problems highlighted by the intermediaries.

Price Spread for Capsicum in Akola District of Maharashtra

“…The information regarding that the important problems faced by the growers was calculated by the garret ranking technique presented in Table 2 which revealed that a higher 110 farmers were problem faced Low prices was ranked1 st followed by 98 farmers were problem faced lack of processing facilities was ranked 2 nd , 93 farmers were problem faced lack of storage facilities was ranked 3 rd and about 90 farmers were problem faced high commission charges was ranked 4 th , 65 farmers were problem faced lack of market intelligence was ranked 5 th and 42 farmers were problem faced lack of transportation facilities was ranked 6 th . These results are in conformity with the study conducted by [6,16]. s share in consumer's rupees was highest in channel II as compared to cannel I were worked out 68.11 and 56.79 per cent.,the channel-II was found more popular in marketing of capsicum.…”

“…Technique was used to rank the preference of the respondents on different identify constraints in capsicum marketing [6]. The farmers were asked to rank some of the identified reasons.…”

“…68.10 per cent in channel-II as compared to 56.79 per cent in channel-I [13]. This was mainly due to Marketing channel -I with the marketing channel-II where in capsicum producer instead of selling their produce to wholesale, sold their produce directly to the retailer [6], under study in capsicum marketing and the producer's share in consumer rupee was maximum in channel-II than the other channels mainly because of less number of market intermediaries. Similar findings were noticed in the studies of [14,15,16].…”