“…Indeed, generating definitions for ecotourism has been something of an academic 'cottage industry', with more than 80 definitions published in recent decades (e.g., Hughes, 2013). The multitude of definitions, and associated understandings, can lead to some confusion as to what actually constitutes an ecotourism product (e.g., Newsome et al, 2005;Newsome and Rodger, 2013;Newsome, 2013). Despite the plethora of definitions, most authors have identified a set of common principles across variants of ecotourism.…”