Commercially used inorganic phosphors heavily depend on lanthanide doped host materials which are becoming more expensive and also their availability is limited due to scarcity. In this regard, a new lanthanide‐free self‐activated full‐color emission phosphor in Y3+ doped Sr3Bi(VO4)3 system was developed by the conventional ceramic route. These phosphors crystallize into a hexagonal‐type palmierite mineral structure. They exhibit broad excitation bands in the wavelength region of 250–400 nm, owing to the charge transfer transitions from both O2− and Bi6s2 electrons to V5+. Upon excitation, these phosphors show bright broad emissions in the 400–750 nm wavelength range, peaking around 535 nm, with a large full width half maximum of 160 nm. The Y substitution allows tuning of the emission from yellowish green to bluish white due to increased distortion of [VO4]3− tetrahedron. Consequently, the CIE color coordinates changed from (0.42, 0.50) to (0.31, 0.35) which lies in the near‐white region in the chromaticity diagram. Thus, the newly developed Y doped Sr3Bi(VO4)3 is a promising lanthanide‐free full‐color emission phosphor for applications in pc‐white light emitting diodes.