It is becoming more and more important for knowledge workers to increase their productivity. However, there is a general lack of (semi-)automated, IT-supported data collection and evaluation approaches that allow insights into the processes and structures of an enterprise's internal networks and the activities of its knowledge workers. The article presents a prototype of an IT-supported instrument ("Social Badges") that supports automatic collection of informal, personal interaction between (knowledge) workers within an enterprise. The authors' aim is to introduce a novel approach which improves data quality over legacy methods. The approach uses Social Network Analysis (SNA) to make it easier for executives to analyze and manage informal communications networks. Its practical applicability is demonstrated by a case study.
IntroductionIf the formal organization is the skeleton of a company, the informal is the central nervous system driving the collective thought processes, actions, and reactions of its business units.( Krackhardt and Hanson 1993, p. 104) Both the volume and importance of knowledge workers are growing as industrialized countries go through structural changes towards service-oriented societies (Albach 1999;Drucker 1999;Davenport 2005). According to Apte and Nath (2007), knowledge workers already account for 70 % of the labor force in the USA and for more than 60 % of its added value. Despite the importance of knowledgeintensive work, little is known about how to improve it compared to manual work processes. This is because the work performed by knowledge workers is complex and hard to measure (Aral et al. 2006; Mangelsdorf 2008; Ramírez and Nembhard 2004). It can be assumed that the way information is exchanged and distributed will have an influence on the relative productivity of groups and actors (Aral et al. 2006;Cross et al. 2003). The modern enterprise's productivity, efficiency and the ability to innovate thus all require an efficient structure and culture with respect to the exchange of knowledge between employees ( Knowledge is mainly exchange via informal, social communication networks whose structures often differ greatly from the enterprise's organizational structure and workflows (Krackhardt and Hanson 1993). At the same time, these structures have a decisive influence on the ability of employees, workgroups and the whole enterprise to deliver superior performance as they determine how quickly information can be propagated across a network, or whether stake holding employees will be able to contact each other (Cross and Parker 2004). In this context Cross et al. (2003, p. 8) emphasize that "one of the most consistent findings in the social science literature is that whom you know often has a great deal to do with what you come to know".Within this context the management of informal communication networks between enterprise staff becomes strategically significant (Davenport and Prusak 1998;Cross et al. 2003;Berglind and Scales 1987). Knowledge management focuses on those parts o...