An Empirical Examination of Competitive Capability’s Contribution toward Firm Performance: Moderating Role of Perceived Environmental Uncertainty

Hosseini, Seyed Mahmood; Sheikhi, Narges

doi:10.5539/ibr.v5n5p116

Cited by 19 publications

(17 citation statements)

References 35 publications

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“…The study of PEU on firm's performance has been documented for decades (Alvarez and Barney, 2005;Bacha, 2010;Cannella et al, 2008;Hosseini and Sheikhi, 2012;Matanda and Freeman, 2009;Ondersteijn et al, 2006;Ruzita, 2010), and the effect of PEU on firm performance has rapidly increased in the past 10 years. This is not surprising as the business marketplace is extremely competitive and the macro environmental factors, such as economic and political situations, often fluctuate.…”

Section: Environmental Uncertainty and Performancementioning

confidence: 99%

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Poulis

Wisker

2016

JPBM

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Purpose This paper aims to examine the impact of employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on firm performance. Design/methodology/approach Data were collected through an e-mail survey from fast-moving consumer goods (FMCG) firms in the UK and UAE. Sample sectors included cosmetics and toiletries, household care products, packaged food, soft drinks and tobacco firms. Quantitative data were analyzed using structural equation modeling. Findings The results suggest strong support for the hypothesized relationships, thereby providing strong validation for the proposed model. One interesting finding was that the PEU affected employee brand equity significantly stronger in the UK than in the UAE. This phenomenon is explained in the discussion section. Research limitations/implications Although several studies have indicated several other elements for EBBE, such as brand commitment and brand citizen behavior, the authors borrowed King et al.’s (2012) EBBE concept and limited their variables on EBBE for brand endorsement, brand allegiance and brand consistent behavior. Practical implications Knowledge is expanded through an empirical study validating the proposed model, which provides meaningful insights for developing training tools for internal brand management. Firms have to increase the brand manager’s commitment to increase the employee brand equity, which in turn increases the firm’s performance. Originality/value This paper makes three imperative contributions to the branding literature: expanding the existing brand equity literature to incorporate employee brand equity; being the first known empirically tested PEU on employee brand equity; and empirically testing employee brand equity, which has been ignored in branding literature on firm performance.

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Section: Environmental Uncertainty and Performancementioning

confidence: 99%

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Poulis

Wisker

2016

JPBM

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“…Another thing that urge for Indonesia's plywood industry to do is to restructure the preparation of policies and better infrastructure. Business competition in the era of globalization is characterized by market instability, perceived environmental uncertainty (PEU), require companies to conduct both of competitive advantage in terms of price and quality [3].…”

Section: Roja Fitridayani 2 Widyatama University Bandung Indonesiamentioning

confidence: 99%

The Impact of Perceived Environmental Uncertainty Supply Chain Performance and Integrated Domestic Economy Plywood Manufacturer in Indonesia

Hutomo¹,

Fitridayani²

2015

Third International Conference on Advances in Economics, Management and Social Study - EMS 2015

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In the past few years, Indonesia is the largest exporter of plywood, the binding constraint in this case that Indonesia exploits neither advantages of being large resources country nor its dynamics competitive supply chain and ability to adapt with perceived environmental uncertainty. This study investigates whether perceived environmental uncertainty within supply chain performance affect intregated domestic economy. Predictable variables can be part of basis to solve integrated domestic economy and that variables can be considered by plywood manufacturer in Indonesia to respond to environmental uncertainty and supply chain itself. In this study, plywood manufacturer has been investigated as research samples, that its have SNI ISO 2426.2:2008. Multivariate analytical technique has been chosen with Warp PLS 3.0 and all samples have met the criteria composite reliability and cronbach's alpha. The study finds both of supply chain performance and perceived environmental uncertainty as predictor latent variables have positive impact, but supply chain performance had large effect sizes value explained, that supply chain performance plays an important role in improving practical perspective integrated domestic economy of plywood manufacturer in Indonesia and offer as one of a government or corporate attention to set regulations and to manage plywood supply chain policy.

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“…Earlier studies have demonstrated that the accelerated changes in technology, markets, regulations, and hyper-competition have made the business environment become uncertain and unpredictable (Hosseini & Sheikhi, 2012), causing turbulence environment that can lead to competitive advantage becomes eroded (Irbansyah, 2011) and difficult to maintain (D'Aveni, Dagnino, & Smith, 2010).…”

Section: Introductionmentioning

confidence: 99%

Creating Competitive Advantage in the Turbulent Business Environment: Lesson Learned from Indonesia Telecommunication Industry

Nashiruddin

2019

bul. pos. dan telekomun.

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Tujuan penelitian ini untuk mendapatkan gambaran mengenai keunggulan bersaing penyelenggara telekomunikasi dan mengeksplorasi bagaimana menciptakan keunggulan bersaing yang superior dalam lingkungan bisnis yang bergejolak. Penelitian melibatkan pimpinan unit bisnis penyelenggara telekomunikasi di Indonesia sebagai responden penelitian dengan metode descriptive survey dan explanatory survey menggunakan Partial Least Square-Path Modelling (PLS-PM). Dari analisis deskriptif, diperoleh bahwa keunggulan bersaing penyelenggara telekomunikasi di Indonesia termasuk dalam kategori baik dan lebih banyak dibangun melalui efisiensi produk, terutama efisiensi yang lebih tinggi dalam menghasilkan produk atau layanan. Namun demikian, hasil penelitian menunjukkan bahwa kecepatan respon pasar memiliki kontribusi yang lebih dominan dalam menciptakan keunggulan bersaing yang superior pada lingkungan bisnis yang bergejolak. Untuk mengatasi masalah ini, penyelenggara telekomunikasi di Indonesia perlu meningkatkan kemampuannya, terutama dalam menciptakan respon yang lebih cepat untuk memasuki pasar-pasar baru serta menghasilkan produk atau layanan dengan biaya yang lebih rendah.

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An Empirical Examination of Competitive Capability’s Contribution toward Firm Performance: Moderating Role of Perceived Environmental Uncertainty

Cited by 19 publications

References 35 publications

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

The Impact of Perceived Environmental Uncertainty Supply Chain Performance and Integrated Domestic Economy Plywood Manufacturer in Indonesia

Creating Competitive Advantage in the Turbulent Business Environment: Lesson Learned from Indonesia Telecommunication Industry

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