“…In contrast, this study adopts the definition at global trait level, because the personal innovativeness is a predisposition towards innovation across different products and services (Goldsmith & Hofacker, 1991), and this global conception has been widely accepted in psychology to identify the innovative characteristics of individuals (Im, Bayus, & Mason, 2003). As a personality trait, personal innovativeness shapes individuals' perceptions of their capabilities (Thatcher & Perrewe, 2002) to understand and apply complex technical knowledge, and to cope with the uncertainty of new technology (Rogers, 1995). Given its generalized definition, personal innovativeness has also been termed as "innate innovativeness" (Hirschman, 1980), or "innovative predisposition" (Midgley & Dowling, 1978).…”