“…Mutual economic incentive alignment was ensured, as exemplified by the following quotes from Treece et al (1992: 102-107 However, much of the article describes why this underlying economic alignment was not sufficient in itself. The communication efforts undertaken by both corporations to ensure coordination, relationship management, expectations conformation, and even camaraderie development are illustrated by the following quotes from Treece et al (1992: 102-107 In highlighting the above mechanisms, we also contribute to scholarly work that has built on Williamson's (1975) seminal work, aside from the rich transactions costs insights regarding the role 430 R. Agarwal, R. Croson, and J. T. Mahoney of opportunistic behavior, uncertainty, asset specificity, and their interactions in determining the governance form choice among feasible alternatives (Leiblein and Miller, 2003;Villalonga and McGahan 2005). Williamson (1975) also identified other factors that are critical determinants of success, which our study highlights.…”