An empirical investigation into international entry mode decision-making effectiveness

Strategic Decision Selection Using Hesitant fuzzy TOPSIS and Interval Type-2 Fuzzy AHP: A case study

“…Due to this importance many researchers investigated the nature and process of strategic decisions [1] but these studies mainly focus on the behavioral factors that affect the judgment of strategic decision makers [16]. An analytical comprehensiveness approach increases the performance of strategic decisions [4]. The analytical studies that focus on strategy selection processes are limited.…”

“…Ji and Dimitratos [4] investigated the factors that affect the effectiveness of international entries and revealed that environmental factors such as uncertainty and munificence along with internal factors such as hierarchical centralization level affect the strategic decision performance. Walter et al [22] investigated the interactive effects of decision process characteristics at the firm and alliance levels on alliance performance.…”

“…In order to achieve superior performance the strategic decision should fit with environmental uncertainties ( [4]; [26]). Therefore environmental uncertainty is one of the key factors in strategy selection.…”

“…Munificence which shows the easiness of survival and richness of opportunities in the environment is one of the main characteristics of environment [4]. Since higher munificence shows higher opportunities the performance of strategic decisions in such environments will be higher ( [27]; [28]).…”

“…Defining branding strategies, joining forces, financing mergers and managing layoffs are the main challenges. These strategic decisions have a significant effect on firm performance [4] and the selection of appropriate governance form (i.e. acquisition or joint venture) is one of the most important judgments a firm can make [5].…”