An Empirical Investigation of Destination Branding: The Case of the City of Rio de Janeiro, Brazil

Pereira, Lucimari Acosta; Limberger, Pablo Flôres; Flores, Luiz Carlos da Silva; Pereira, Melise de Lima

doi:10.3390/su11010090

Cited by 6 publications

(7 citation statements)

References 37 publications

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“…Our sampling strategy (i.e., Equation 1) is widely used as a guiding tool in a wide range of disciplines, which require the observation of a limited number of individuals to understand the targeted population (Spalla and Castilho, 2016;Pereira et al, 2019). In this study, we defined the confidence level at 95% (Z-value), event probability at 50% (p-value), and sampling error at 15% (e-value).…”

Section: Group Questionsmentioning

confidence: 99%

Ornamental plants in Chapecó: market characteristics and opportunities for family farms

2020

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Floriculture is very lucrative to small producers as it requires small land areas, with usually short production cycles. The region of Santa Catarina West in Brazil has growth potential in the cultivation of ornamental plants, although it is not practically observed, as the productive chain of this sector has little or no organization, making it imperative to study the causes of this problem. Therefore, the aim of this study was to characterize the productive chain, market, and commercialization of ornamental plants in Chapecó-SC. The proposed study was carried out in an integrated manner in Chapecó-SC, through structured interviews with farmers, traders, and consumers of flowers and ornamental plants. The study sample consisted of 45 consumers, 24 producers, and 18 commercial establishments. Only three producers of ornamental plants in Chapecó were identified among the participants interviewed, although 84% believed that the municipality has demand for floriculture products, and only 21% of the interviewees have thought about cultivating ornamental plants. The market and commercialization of flowers and ornamental plants in Chapecó are dependent highly on the supply of products from the state of São Paulo, especially form the region of Holambra. The commercialization is predominantly in supermarket chains, for ease of access to consumers. The primary factor affecting the commercialization of ornamental plants is the price, because a dearth of producers in the region leads to an increase in the price, especially due to the long transportation.

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Section: Group Questionsmentioning

confidence: 99%

Ornamental plants in Chapecó: market characteristics and opportunities for family farms

2020

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“…Brand image, advertising, and brand experiences are key factors that can affect customer satisfaction (O' Loughlin et al, 2004). Customer satisfaction is directly linked to customer loyalty (Pereira et al, 2018).…”

Section: Relationship Between Branding and Consumer Satisfactionmentioning

confidence: 99%

Processed Agricultural Product Branding Impact on Customer Satisfaction and Loyalty in Lamphun Province, Thailand

2023

HKJSS

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This study aimed to determine factors of processed agricultural product branding that affect customer satisfaction and loyalty. This is quantitative research. The questionnaire was collected from 400 consumers with a history of purchasing processed agricultural products in Lamphun Province. The results of the path analysis have shown that (1) branding has a direct effect on customer satisfaction toward processed agricultural products, (2) branding indirectly affects customer loyalty toward processed agricultural products, and (3) customer satisfaction directly affects the customer loyalty toward processed agricultural products. Conclusively, the study's findings signify that farmers can benefit from applying the knowledge of branding to their businesses to help drive the economy, generate and distribute the income, and make a decent living.

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“…As mentioned by Canny (2013), satisfied tourist tends to say positive information, recommend others to visit and revisit the place. Visitor satisfaction leads to their intention to be loyal (Naidoo et al, 2011) and to revisit (Nugraha, 2019), to enhance the destination image and disseminate good image after visitation (Pereira et al, 2019;Rajesh, 2013). Consistently, visitors' satisfaction increases profits and the success of tourism industries competition.…”

Section: Destination Branding and Visitors' Satisfactionmentioning

confidence: 99%

Why What they Say Matters: The Impacts of Visitors’ Experiences on Tourism Sustainability

Suryani

Soedarso

Rahmawati

et al. 2021

IJSSB

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The success and failure of a destination tend to rest on its’ capacity to satisfy the visitors. Listening to visitors’ appraisal and voices is vital in community-based tourism development. This study aims to explore WPP Dalegan visitors’ voices. The data are collected through Dalegan visitors’ online reviews and direct observation. The study finds that Dalegan has a high competitive advantage as family recreational destination as it is cheap, reachable, accessible, has various local-traditional-cheap food, beautiful calm beach and soft white sand as a playing and learning ground for children. Despite its’ comfortable image, some visitors voice unsatisfied services, facilities, nature-caused and human-caused threats. The study also illuminates that Dalegan destination branding is not only influenced by its’ capacity to attract visitors by its’ beautiful marine nature, but also local community characters, community education and values. The study indicates that to develop tourism destination, local potentials are not the only determinant keys. It needs to be supported by other determining factors. One of those factors is tourists’ voices on their impression, comments, satisfaction and dissatisfaction feelings. Linking potential resources of destination and tourists’ meaningful experience can be challenging as different tourists may have different perspectives, wants and satisfaction-dissatisfaction levels.

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An Empirical Investigation of Destination Branding: The Case of the City of Rio de Janeiro, Brazil

Cited by 6 publications

References 37 publications

Ornamental plants in Chapecó: market characteristics and opportunities for family farms

Ornamental plants in Chapecó: market characteristics and opportunities for family farms

Processed Agricultural Product Branding Impact on Customer Satisfaction and Loyalty in Lamphun Province, Thailand

Why What they Say Matters: The Impacts of Visitors’ Experiences on Tourism Sustainability

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