“…A number of researchers have investigated these dimensions as part of a higher order construct, relationship quality, in B2B as well as business to consumer (B2C) situations (Dorsch et al, 1998;Hennig-Thurau and Klee, 1997;Hewett et al, 2002;Roberts et al, 2003;Shamdasani and Balakrishnan, 2000;Svensson et al, 2009;Walter et al, 2003;Wong and Sohal, 2002). In a number of studies, trust and commitment are presented as independent concepts (Hewett et al, 2002;Morgan and Hunt, 1994;Ruyter et al, 2001).…”