“…The internal marketing mix elements, namely internal product, internal price, internal promotion, internal distribution, internal people, internal process and internal physical evidence (Burin, 2011) were used in this study as each element addresses the identified employee satisfaction predictors adopted. These satisfaction predictors are reward and recognition (including salary and benefits), career advancement (promotional opportunities), work environment (including personal safety), leadership, relationship with supervisors/managers, relationship with co-workers, stress and pressure, role clarity and fit, empowerment, training and development, feedback, decentralised decision-making, sharing of knowledge and information, and organisational culture (Ahmad, Wasay & Malik, 2012;Halepota & Shah, 2011;Turkyilmaz, Akman, Ozkan & Pastuszak, 2011). The theories grounding the study, the different internal marketing mix elements and their link to employee satisfaction are discussed below.…”