An Empirical Investigation of the Continued Usage Intention of Digital Wallets: The Moderating Role of Perceived Technological Innovativeness

Abstract

The paper examines the constructs that instigate the users to adopt digital wallets and continued usage behavior in a developing country perspective, Bangladesh. The researcher used a cross-sectional design to collect the primary data using a self-administered questionnaire. The population consisted of the youth, precisely 18–35, who are tech-savvy and knowledgeable about new technology. The study followed the nonprobability purposive sampling technique, and 330 responses were collected through a structured questionnaire survey. In direct path analysis, the findings revealed that perceived usefulness, ease of use, compatibility, insecurity, and behavioral intention to adopt digital wallets found significant relationships among the constructs that supported the proposed hypotheses. Moreover, indirect path analysis of perceived compatibility, perceived personal innovativeness and perceived social influence found no significant relationships that did not justify the proposed hypotheses. Users' behavioral intention partially mediates among perceived usefulness, ease of use, personal innovativeness, and perceived social influence, except perceived compatibility. The findings suggested that perceived technological innovativeness did not support the proposed hypothesis. The incorporated constructs of this study have hardly been found in the existing literature, and the researchers shed light on the unexplored research area. The study results, implications, and limitations have been discussed.

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