“…Teo (2010Teo ( , 2016 asserted that this model is one of the most popular models used to identify the conditions or factors that facilitate technology in business. Although the TAM was first introduced and applied in the technology context, especially in the information system field, it has now been widely applied in other disciplines including marketing and e-commerce (Moriuchi & Takahashi, 2018;Pavlou, 2003), e-learning continuance intention (Roca, Chiu and Martinez, 2006), e-shopping adoption in Turkey (Celik and Yilmaz, 2011), Internet banking (Yaghoubi, 2010;Yousafzai, Foxall, & Pallister, 2010), social media users' arousal and valence on intention to go to festivals (Lee, Xiong, & Hu, 2012) and repeat online reviews. External variables such as user's subjective norms (SUB) are theorized to be the antecedents of the main constructs of this model (perceived ease of use [PEU] and perceived usefulness [PU]; Davis et al, 1989).…”