An Empirical Investigation of the Customer Knowledge Creation Impact on NPD Performance

Belbaly, Nassim; Benbya, Hind; Meissonier, R.

doi:10.1109/hicss.2007.64

Cited by 21 publications

(11 citation statements)

References 55 publications

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“…Also, each model of customer knowledge concentrated on a part of organizational factors. In the study done by Belbaly et al (2007), customer knowledge effects on the performance of product development, reduction of the product launch time and growth of the K 52,4 profit margin is presented (Belbaly et al, 2007). In another study, the impact of the customer knowledge management in the innovation orientation and customer participation and consequently on the marketing results has been investigated (Fidel et al, 2015).…”

Section: Review Of the Literaturementioning

confidence: 99%

“…These models focused on customer knowledge to increase innovation and create value for the organization (Taherparvar et al, 2014;Chen and Su, 2006;Sua et al, 2006;Jiebing et al, 2013). Other research exhibited the effective role of customer knowledge in new product development (Wang and Kourouklis, 2012;Weng and Huang, 2010;Chang and Yeh, 2009;Fidel et al, 2015;Khodakarami and Chan, 2014;Bandinelli et al, 2014), the importance of customer knowledge in customer needs determination and fulfilled of customer need (Weng and Huang, 2010;Rui et al, 2008;Belbaly et al, 2007;Wang and Kourouklis, 2012;Padovan et al, 2012), the integrity of technical knowledge and customer knowledge in the NPD (Weng and Huang, 2010), impact of customer relationship management on customer knowledge management (Khodakarami and Chan, 2014), assessing and meeting of customer needs (Wang and Kourouklis, 2012), cost of developing a new product (Li et al, 2019), the effect of customer knowledge on reducing the time from idea to launch the product, the effect of customer knowledge management in the development of new products and on the relationship with the customer (Rui et al, 2008) and effective factors in utilizing customer knowledge, such as attraction power of knowledge, company structure, knowledge sharing, centralization, formalization, corporate culture, trust (Rui et al, 2008;Haverila and Ashill, 2011;Fidel et al, 2015). Also, the impact of customer knowledge on the innovation and operational and financial performance of the corporation was presented in the Taherparvar et al's (2014) study.…”

Section: Review Of the Literaturementioning

confidence: 99%

“…, 2015; Khodakarami and Chan, 2014; Bandinelli et al , 2014), the importance of customer knowledge in customer needs determination and fulfilled of customer need (Weng and Huang, 2010; Rui et al. , 2008; Belbaly et al , 2007; Wang and Kourouklis, 2012; Padovan et al. , 2012), the integrity of technical knowledge and customer knowledge in the NPD (Weng and Huang, 2010), impact of customer relationship management on customer knowledge management (Khodakarami and Chan, 2014), assessing and meeting of customer needs (Wang and Kourouklis, 2012), cost of developing a new product (Li et al.…”

Section: Review Of the Literaturementioning

confidence: 99%

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The impact of customer knowledge on the organizational performance: a system dynamics approach

Bidgoli

Owlia

Isaai

2021

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PurposeThe purpose of this research was to model the impact of customer knowledge on the performance of organization with a focus on information technology industry. Furthermore, it is intended to analyze the effect of customer knowledge investment on the performance measures, by reviewing investment policies.Design/methodology/approachThe relationship between customer knowledge and performance measures was specified using literature review and grounded theory method. The system dynamics approach was then applied to analyze the impact of the customer knowledge on the performance measures.FindingsThis study provided a dynamic model on the causal relationship between customer knowledge and organizational performance. The results showed that measures such as product development, financial performance, idea generation, technical knowledge and knowledge maturity were affected by the customer knowledge while the relationship with customer loyalty and the number of customers was not proven. Besides, it was found that to increase the impact of customer knowledge on organizational performance, knowledge maturity was essential, and investing on customer knowledge without investing on knowledge maturity would reduce the organizational performance. The results also showed that more knowledge investment would not necessarily increase financial strength of the organization.Practical implicationsResults of this study could be useful for strategy formulation and deployment especially for IT-based companies showing the importance of investment on customer knowledge on the one hand and the knowledge maturity in the organization on the other hand.Originality/valueIn this research, the impact of customer knowledge on both financial and nonfinancial performance measures was studied showing new findings on the dynamism of their relationships.

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Section: Review Of the Literaturementioning

confidence: 99%

Section: Review Of the Literaturementioning

confidence: 99%

Section: Review Of the Literaturementioning

confidence: 99%

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The impact of customer knowledge on the organizational performance: a system dynamics approach

Bidgoli

Owlia

Isaai

2021

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“…Soltero [20] demonstrates that explicit knowledge is any knowledge which can be transferred by using proper, organized and official means. Furthermore Belbaly [21] shows that explicit knowledge can be articulated, collected, organized, and categorized into certain media. Adel Mohammad [22] exhibits forms of explicit knowledge and tacit knowledge ( Fig.…”

Section: Knowledge Management and Organization Performancementioning

confidence: 99%

Innovative Guidelines to Enrich Knowledge Management and Improve Organization Performance

Mohammad¹

2015

IJCA

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Knowledge and knowledge management are key factors for success in any organization. Knowledge exists into two forms which are explicit and tacit. Managing knowledge is not an easy task since knowledge is available in different forms and has different types. This paper introduces types of knowledge and shows how appropriate knowledge management is precarious for success. Additionally, it demonstrates numerous innovative guidelines to enrich knowledge management and to improve organization performance. These guidelines are built based on extensive reading of related studies and previous researches for us related to this issue.

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“…The need to do this has led to a rapid expansion in the use of business intelligence tools including data mining models. According to Belbaly, Benbya and Meissonier (2007) they are fundamental to convert raw data into information and to integrate this information throughout the enterprise to develop knowledge useful in decision-making process. "Customer information is obtained through filtering, integrating, extracting or formatting customer data.…”

Section: Introductionmentioning

confidence: 99%

The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies

Veglio

Supply Chain Management

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The main challenge for companies is to identify accurate models and methods to predict winning competitive strategies. Data mining is becoming an astonishing approach for data analysis because the meaningful knowledge is often hidden in enormous databases, and most traditional statistical methods could fail to uncover such knowledge. An efficient development of the customer relationship management and the data mining is the vital resource to collect and to manage this knowledge. The purpose of this chapter is to demonstrate the strong relationship between data mining and customer relationship management in order to forecast customer-centric marketing strategies. The last part of this chapter shows the results of an empirical study related to the identification of the main marketing and financial activities that could be leading customers in a credit-risk state. This study focuses the attention on the logistic regression model and on the criteria based on the loss function.

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An Empirical Investigation of the Customer Knowledge Creation Impact on NPD Performance

Cited by 21 publications

References 55 publications

The impact of customer knowledge on the organizational performance: a system dynamics approach

The impact of customer knowledge on the organizational performance: a system dynamics approach

Innovative Guidelines to Enrich Knowledge Management and Improve Organization Performance

The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies

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