An empirical study of consumer purchase intention for responsible enterprises in Chile

Bianchi, Constanza; Devenin, Verónica; Reyes, Valentina

doi:10.1080/09640568.2021.1879032

Cited by 9 publications

(4 citation statements)

References 81 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Research on B Corps has predominantly addressed topics such as business models, accountability, and performance (Chen & Kelly, ; Hiller, ; Rawhouser et al, ; Stubbs, ). However, very few studies have examined what drives consumers to purchase products and services from responsible firms such as B Corps (Bianchi, Devenin, & Reyes, ; Gaynor, ). In particular, very little is known concerning the purchase behavior of consumers of B Corps located in less developed regions, such as Latin America (Madsen, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer motivations to purchase from benefit corporations (B Corps)

Bianchi

Reyes

Devenin

2020

Corp Soc Responsibility Env

Self Cite

View full text Add to dashboard Cite

The objective of this study is to explore the motivational structures of consumers in the decision to purchase from Benefit Corporations (B Corps) by applying means-end chain (MEC) theory and using a soft-laddering technique. Data were collected from 20 Chilean consumers of B Corp products and services. Results revealed that the primary motivators for consuming from B Corps are (a) social/environmental responsibility, (b) self-satisfaction, and (c) health and quality of life. Findings suggest that consumers' social and environmental values are the main motivators for purchasing from B Corps, and certification provides confidence in the effectiveness of the social or environmental contribution. Additionally, personal benefits for consumers are also relevant motivators, for instance being an agent of change and enjoying healthy and high-quality products that are accessible online. This research is helpful in designing marketing strategies for responsible firms and B Corps and for public policymakers. K E Y W O R D S

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Consumer motivations to purchase from benefit corporations (B Corps)

Bianchi

Reyes

Devenin

2020

Corp Soc Responsibility Env

Self Cite

View full text Add to dashboard Cite

show abstract

“…Most of these factors fail to influence directly purchase intentions but are treated by trust. Additionally, Bianchi et al (2022) enumerated the social enterprises involved in live streaming trusts capturing the consumer purchase intentions. Making a trust is necessary and important for social interactivity to maintain a long-term and successful relationship in social capital.…”

Section: Literature Reviewmentioning

confidence: 99%

How Live Streamers Can Motivate Consumers' Purchase Intention: An Empirical Study Based on Social Presence, Trust, and Innovation Acceptance

Xie,

Mahomed,

Mohamed

et al. 2024

IJARBSS

View full text Add to dashboard Cite

Consumer purchase intention is the necessary element for organizational success and needs experience researchers' emphasis. Hence, the current article examines the role of live streamers' social presence, trust and innovation acceptance on the consumer purchase intention in retail businesses in China. The article also investigates the mediating role of consumer trust among live streamers' social presence, trust, and consumer purchase intention in retail businesses in China. The researchers have followed the primary data collection methods and extracted the questionnaires for data collection. The researchers also applied the smart-PLS to examine the relationships among variables. The results indicated that the live streamers' social presence, trust, and innovation acceptance have a positive nexus with consumer purchase intention. The findings also indicated that consumer trust significantly mediates among live streamers' social presence, trust, and consumer purchase intention in retail businesses in China. This article guides the policymakers in establishing policies related to improving the consumer purchase intention that enhances the organizational presence.

show abstract

“…Even technical factors like system quality, information quality, and service quality also influenced the approach of consumer purchase intentions. All these factors proved to give purchasers trust formation and development, which provided an advantage to consumer purchase intentions.Additionally, Bianchi et al, (2022) enumerated the social enterprises involved in live streaming trusts capturing the consumer purchase intentions. In social live streaming, mutual trust makes strangers turn into friends, rather than physical interaction with purchasers.…”

Section: Live Streamers' Trust and Consumer Purchase Intentionmentioning

confidence: 99%

The role of live streamers' social presence, trust andinnovation acceptance on the consumer purchase intention in retail businesses in Chin

Qing

2023

Preprint

View full text Add to dashboard Cite

Live streaming has emerged as a popular platform for digital marketing, enabling brands and businesses to connect with consumers in real time and showcase their products or services. Consumer purchase intention is the necessary element for organizational success and requires experienced researchers’ emphasis. Consumer purchase intention is the necessary element for organizational success and requires experienced researchers’ emphasis. The motive of the current article is to investigate the role of live streamers’ social presence, trust and innovation acceptance on the consumer purchase intention in retail businesses in China. The study data were assembled from 359 consumers in China through online questionnaire methods.The smart -PLS was adapted by the researchers to survey the correlation between variables.The novelty of this paper is its investigation of the influence of live streamers’ social presence, trustworthiness, and innovation acceptance on Chinese consumers’ intention to make purchases from retail establishments. The results indicated that the live streamers’ social presence, trust, and innovation acceptance is having a plus point nexus with consumer buying aim. The indication shows clearly that consumers had a remarkable mediation among the live streamers in China that are social presence, trust and intention of consumers in retail business.

show abstract

An empirical study of consumer purchase intention for responsible enterprises in Chile

Cited by 9 publications

References 81 publications

Consumer motivations to purchase from benefit corporations (B Corps)

Consumer motivations to purchase from benefit corporations (B Corps)

How Live Streamers Can Motivate Consumers' Purchase Intention: An Empirical Study Based on Social Presence, Trust, and Innovation Acceptance

The role of live streamers' social presence, trust andinnovation acceptance on the consumer purchase intention in retail businesses in Chin

Contact Info

Product

Resources

About