An Empirical Study of How the Learning Attitudes of College Students toward English E-Tutoring Websites Affect Site Sustainability

Abstract

The present study utilized the Technology Acceptance Model (TAM 3) to explore the learning attitudes of college students with respect to English e-tutoring websites, an approach that has rarely been employed from the perspective of information technology and the global e-digital market. More specifically, the study used college students’ assessments of self-paced business English e-learning websites to investigate the adoption of those sites. Using simple linear regression analysis, the research explored the question of whether engagement in e-learning was able to enhance the students’ willingness to learn. The results of the analysis indicated that the majority of English e-tutoring users felt that online sources for learning English offer greater convenience and are more effective than noninternet resources. This finding suggests, in turn, that the web designers of business English e-learning websites could maintain and enhance the loyalty of site users by taking care to ensure the quality of the sites’ content. In particular, the knowledge management functions and interface requirements of student users should be adequately addressed by web designers so that the students can operate the websites more easily in the course of the learning process.

Does digital content marketing affect tourism consumer behavior? An extension oftechnology acceptance model

“…This includes tourism and travel (Renny, Guritno & Siringoringo, 2013; Huang, Backman, Backman, & Moore, 2013; Matikiti et al, 2018; Sahli & Legohérel, 2016), health care information systems (Chang, Yan, & Tseng, 2012; Pai & Huang, 2011), social network (Hossain & de Silva, 2009), hotel consumers (Huang, Chang, Yu, & Chen, 2019; T. G. Kim, Lee, & Law, 2008), etc. Recently, studies have been done using TAM for other digital technologies exploring the acceptance level of the digital environment by the faculties and students at different academic level regarding the digital technology enhancing learning and teaching (Ofori, 2019); learning attitude (Tan, 2019); shopping of grocery using mobile applications (Shukla & Sharma, 2018); health‐related video advertisements on social media (Zhao & Wang, 2020); TAM application to study intentions to use social networking sites (Dixit & Prakash, 2018). Tojib and Tsarenko (2012) also revealed that intrinsic and extrinsic motivational beliefs influence mediators between service ubiquity for the enhancement of experiential value and customer satisfaction in business and leisure customers by the use of technological services such as mobile service.…”

Technology Adoption in Education: A Systematic Literature Review

“…In answering student's willingness to learn using e-learning, [18] opines that designers of e-learning sites must ensure ease of navigating the web interface during the learning process. This designers must also ensure the quality of contents uploaded on the websites to enhance students learning while exploring college students learning attitudes with respect to their adoption of English e-tutoring websites.…”

How Much Do Emotional, Behavioral, and Cognitive Factors Actually Impact College Student Attitudes towards English Language Learning? A Quantitative and Qualitative Study

“…A large number of studies on language attitudes have been conducted over the past 50 years because of the growing relation between the importance of language use and the nature of individuals, such as students' attitude toward different teaching strategies [5][6][7][8][9][10][11][12], students' attitude towards reading [13,14], writing [15] and Utilization of iPad [16], relationship between attitudes and motivation [17,18]. In his great work "Principles of Language Learning and Teaching", Brown (1994) [19] stated that "attitudes are the result of parents' and peers' attitudes, contact with people who are different in any number of ways, and interacting affective factors in the human experience".…”