“…AI-powered voice assistants are gaining popularity and are anticipated to alter how users interact with technology (Oliveira et al, 2023). These technologies can be used for online shopping, answering queries in a human-like manner, controlling other compatible devices, finding health information and much more (Brewer et al, 2022;Kautish et al, 2023;Tulshan & Dhage, 2019).AI-based voice assistants, which are popular technologies, can learn from user engagement and provide the best possible service (Kendall et al, 2020). Researchers have studied the adoption of AI-based technologies in various contexts, including travel service agents (Lalicic & Weismayer, 2021), autonomous vehicles (Youlin & Qian, 2021), and customer engagement through augmented reality (McLean & Wilson, 2019).…”