An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM

Kim, Jin Baek

doi:10.1007/s10660-012-9089-5

Cited by 233 publications

(147 citation statements)

References 86 publications

(165 reference statements)

Supporting

Mentioning

129

Contrasting

Unclassified

Order By: Relevance

“…However, comparisons between innovation adoption theories show that the TAM appears to have advantages over the TPB and the DOI because it is a simpler model that is easier to apply and more efficient in predicting and explaining an individual's adoption intentions and actual behavior. Many studies that investigate m-payment service adoption have selected the TAM over other theories because it allows a causal validation of variables (M. Chen & Teng, 2013;J. B. Kim, 2012;Phonthanukitithaworn et al, 2015Phonthanukitithaworn et al, , 2016, an exploration of the adoption of m-payment services (Goeke & Pousttchi, 2010;Keramati et al, 2012;C.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

A Comparative Study of Current and Potential Users of Mobile Payment Services

2016

View full text Add to dashboard Cite

Previous studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual's intention to use m-payment services and compares groups of current users (adopters) with potential users (non-adopters). A research model that reflects the behavioral intention to use m-payment services is developed and empirically tested using structural equation modeling on a data set consisting of 529 potential users and 256 current users of m-payment services in Thailand. The results show that the factors that influence current users' intentions to use m-payment services are compatibility, subjective norms, perceived trust, and perceived cost. Subjective norms, compatibility, ease of use, and perceived risk influenced potential users' intentions to use m-payment. Subjective norms and perceived risk had a stronger influence on potential users, while perceived cost had a stronger influence on current users, in terms of their intentions to use m-payment services. Discussions, limitations, and recommendations for future research are addressed.

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

A Comparative Study of Current and Potential Users of Mobile Payment Services

2016

View full text Add to dashboard Cite

show abstract

“…According to the Simon-Kucher Partners' (2015) survey, bank reputation is the second most important criterion considered by French consumers. Other studies have shown that bank reputation enhances consumers' initial trust in the internet and mobile banking (Dimitriadis & Kyrezis, 2008;Kim, 2012;Montazemi & Qahri-Saremi, 2015, Yousafzai et al, 2009. It has been shown that trust strongly affects the French consumers' decision to use internet banking and their loyalty toward it (Sahut et al, 2011;Sanchez & Gallie, 2010).…”

Section: Literature Reviewmentioning

confidence: 98%

Internet Banking Adoption in Saudi Arabia: An Empirical Study

Jehan¹,

Ansari²

2018

IJMS

View full text Add to dashboard Cite

The current study was conducted with the primary objective to explore the factors and analyse their relevance and importance in the adoption of internet banking in Saudi Arabia. In this paper, we gathered evidence from 300 consumers about the factors they considered important before opting for internet banking. Responses were collected by administering a Likert scale close ended structured questionnaire. Factor analysis was conducted to group the factors into significant components areas. The results showed that the factors under study explained 91.508% of the variance in internet banking adoption. Also, that the trust is the most crucial factor for the consumers of internet banking (25.950% variance) followed by ease of using internet banking services (25.188% variance); whereas 21.921% variance explained efficiency and effectiveness of the internet banking and 18.449% variance explained the importance of information about the internet banking to the consumers. The findings of this study will allow the banks to develop internet banking strategies tailored to the expectations of their clients. The study recommends banks to focus on building the trust of the customers and should also make internet banking as convenient as possible. Besides, the internet banking should be efficient and effective in delivering banking services. Furthermore, there should be sufficient information available regarding internet banking. Saudi Arabia is the largest economy in the Middle East. Of late the country has focused on the modernisation of its economy and has been trying in earnest to integrate with the world economy. The e-commerce activities are also growing; however, research in internet banking is limited. The findings of the paper can serve as a model for the adoption of internet banking especially in Saudi Arabia and in the Middle East or elsewhere in general. The research was conducted in Saudi Arabia, and more researches could be conducted based on this study in other parts of the Middle East for more generalisation of the findings.

show abstract

“…Por otra parte, de acuerdo con Kim (2012), el ciclo de vida de la confianza está marcado por la primera compra que realiza el consumidor. ¿Deberíamos entonces suponer que la confianza inicial conlleva a la compra?…”

Section: Confianzaunclassified

Emoción y razón: El efecto moderador del género en el comportamiento de compra online

Peña-García

Saura

Orejuela³

2018

Innovar

View full text Add to dashboard Cite

A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2C. En este sentido, se propone identificar cómo el valor funcional —representando el raciocinio del consumidor—, el valor simbólico —representando la motivación emocional— y la confianza actúan como antecedentes de la intención de compra en el canal online. A partir de los resultados derivados de una investigación empírica sobre 262 consumidores online colombianos, y mediante un cuestionario estructurado para la evaluación de las variables objeto de estudio, se obtiene apoyo a la existencia de diferencias en la formación de las intenciones de los consumidores según su género. Los resultados indican que el valor simbólico tiene un efecto significativo en la intención de compra en las mujeres, mientras que en el colectivo de hombres el valor funcional y la confianza tienen mayor efecto en la intención de compra. Estos resultados contribuyen a aumentar el conocimiento acerca del papel moderador del género en las intenciones comportamentales de los consumidores en los intercambios comerciales b2c en el contexto online en una economía emergente, permitiendo a las empresas comprender mejor cómo dirigir sus esfuerzos en términos de marketing. El trabajo supone una contribución en la literatura del valor percibido, la confianza y la intención comportamental para la adopción del comercio electrónico. Las implicaciones para la gestión son discutidas en el documento.

show abstract

An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM

Cited by 233 publications

References 86 publications

A Comparative Study of Current and Potential Users of Mobile Payment Services

A Comparative Study of Current and Potential Users of Mobile Payment Services

Internet Banking Adoption in Saudi Arabia: An Empirical Study

Emoción y razón: El efecto moderador del género en el comportamiento de compra online

Contact Info

Product

Resources

About