An empirical study on consumer attitude and intention towards online shopping

Sethuraman, Priya; Thanigan, Jayanthi

doi:10.1504/ijbir.2019.097243

Cited by 9 publications

(4 citation statements)

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“…Membuktikan bahwa kepercayaan pada situs berdampak positif pada minat pembelian online [5]. Oleh karena itu, kembangkan kepercayaan pada situs harus menjadi tujuan utama dari penjual online [6]. Apabila konsumen mempercayai situs tersebut terjadi keamanannya dan melindungi data pribadi pengguna maka konsumen berminat untuk berbelanja online di situs marketplace tersebut [7].…”

Section: Pendahuluanunclassified

Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam

Novitasari

Cuandra

2023

INFEB

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This study aims to determine the factors that influence consumer purchase intention in the online marketplace in Batam City. The independent variables proposed in this study include trust, convenience, customer service, hedonic motives, and usefulness motive, which are mediated by the attitude towards online shopping and moderated by trust in website. The research methodology used is quantitative. The data used is primary data from the results of a survey using an online questionnaire with 300 respondents. The analytical method used is the Structural Equation Model method using SmartPLS 3 software. The results of this study found that trust and convenience did not have a significant positive effect on attitudes toward online shopping. Consumer service, hedonic motives, and usefulness motives have a significant positive influence on attitude toward online shopping. Attitude toward online shopping affects purchase intention. Trust in website does not provide a moderating effect between attitudes toward online shopping and purchase intention. From the results of our research, it can be seen that consumer service, hedonic motives, and usefulness motives have a role in shaping consumer attitudes toward online shopping. Then the attitude will determine the purchase intention for products sold in online marketplaces.

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Section: Pendahuluanunclassified

Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam

Novitasari

Cuandra

2023

INFEB

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“…Product quality provides assurance, trust and confidence to consumers (Grisaffe and Nguyen, 2011) and can be judged from different product features such as design, packaging, logo and other product attributes (Kotler et al, 2021). Previous studies reported that different product attributes such as product quality, information, price and consumer religiosity significantly affect consumer attitude and purchase intention toward halal products (Lee et al, 2017;Sethuraman and Thanigan, 2019;Ali et al, 2018;Awan et al, 2015;Suparno, 2020). Similarly, halal cosmetics product quality positively influences female consumers' attitude toward halal cosmetics (Puspitasari, 2020).…”

Section: Literature Review 21 Theory Of Planned Behavior Modelmentioning

confidence: 95%

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Hussain

Fayyaz

Shamim

et al. 2023

JIMA

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Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach The present study used the quantitative research design and deductive approach to collect the data from 275 halal cosmetics users in Pakistan by using a judgmental sampling approach. Findings Findings of the study provide useful insights for both theory and practice. The results support product quality, religious belief and trust on halal cosmetics as predictors of consumer’s attitude toward halal cosmetics that further develop consumers’ repurchase intention, which in turn enhances their overall brand loyalty. Besides, the findings also show that consumer repurchase intention has a mediating effect between consumer attitude toward halal cosmetics and consumer brand loyalty. Practical implications The current study helps in advancing practitioners’ understanding of female consumers’ brand loyalty in the halal cosmetics context. This study is considered to be greatly helpful for managers to gain knowledge about how repurchase intention and brand loyalty of millennial Muslim female consumers can be developed in the halal cosmetics segment, especially in the case of Pakistan. Originality/value Brand loyalty has been investigated by previous studies through different predictors and antecedents. This study contributes to the literature of brand loyalty by empirically examining and validating the different antecedents of consumer attitude that are accountable for creating consumer brand loyalty in the domain of halal cosmetics within the Pakistani cultural context. The current study also enhances the previous scholarly understanding on halal cosmetics by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice.

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“…Trust is a key feature which enables the consumer to decide on purchasing from a particular e-store (Fortes et al, 2017). Sethuraman and Thanigan (2019) specified that trust is the highly influencing variable to make a repurchase from the online store. Chang et al (2013) identified that a lack of trust towards the online store is a key barrier in increase consumer experience from e-commerce sites.…”

Section: Trustmentioning

confidence: 99%

Consumers' Digital Shopping Experience

Patro¹

2023

International Journal of E-Business Research

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Digital shopping has been the most imperious facet of e-retailing, and it has become an essential part of consumers' lifestyles. Besides the various advantages offered to digital shoppers, there are certain difficulties faced by them while making an online purchase. Therefore, it is significant to identify the factors influencing the consumer's purchase decision in the digital shopping context. The study empirically investigates the association of various factors related to consumers digital shopping experience on the purchase decision. The results reveal that the seven factors—website aesthetics, accessibility, trust, price offerings, security, delivery, and quality—have a positive association with consumer digital purchase decision. The findings will help the online traders to understand the satisfaction experienced by the consumers in the digital shopping context and develop strategies to attract new consumers and retain existing ones.

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An empirical study on consumer attitude and intention towards online shopping

Cited by 9 publications

References 0 publications

Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam

Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Consumers' Digital Shopping Experience

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