An empirical study on customer adoption of mobile payment application in India

Joseph, James; Sriram, K. V.; Rodrigues, Lewlyn L R; Mathew, Asish Oommen; Gana, K.C.

doi:10.1504/ijenm.2018.094675

Cited by 13 publications

(8 citation statements)

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“…With a probability of 32.3%, middle‐aged individuals were less than half as likely as the young to be mobile payment adopters. Such marked differences across age groups align with previous studies confirming a negative association between age and technology adoption (Cham et al, 2022; Joseph et al, 2018).…”

Section: Resultssupporting

confidence: 90%

Mobile payment adoption in China: Do demographic and socioeconomic factors matter?

Vatsa,

Ma,

Zheng

2023

Manage Decis Econ

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Although mobile payment adoption has risen steeply, relatively little is known about whether and how demographic and socioeconomic factors, subjective well‐being, political affiliation, and health status are associated with mobile payment adoption. Using 2017 Chinese General Social Survey data on 11,628 individuals, we show that Chinese people's decisions to adopt mobile payment solutions are positively and significantly associated with education, perception of health and economic status, Chinese Communist Party membership, full‐time work, income, social participation, car ownership, internet penetration rate, and residential location. Age is negatively associated with mobile payment adoption, and men are less likely than women to use mobile payment solutions; subject well‐being is not associated with mobile payment adoption.

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Section: Resultssupporting

confidence: 90%

Mobile payment adoption in China: Do demographic and socioeconomic factors matter?

Vatsa,

Ma,

Zheng

2023

Manage Decis Econ

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“…Zhao et al. (2019) found that financial incentives through promotion in the form of offers and cash back or usage reward positively affected intention to adopt M-wallet (Joseph et al. , 2018; Malik and Annuar, 2021).…”

Section: Research Framework and Hypothesesmentioning

confidence: 99%

“…Pal et al (2021) attempted to study the contextual facilitators and barriers influencing the continued use of mobile payment services in emerging economies and found price sensitivity (usage charge) as one of the crucial factors (Karjaluoto, et al, 2019). Zhao et al (2019) found that financial incentives through promotion in the form of offers and cash back or usage reward positively affected intention to adopt M-wallet (Joseph et al, 2018;Malik and Annuar, 2021). In another study, perceived saving influences customers' intention to use e-wallet in a developing nation (Soodan and Rana, 2020).…”

Section: Price Attribute and Brand Revitalization As Masstigementioning

confidence: 99%

Understanding the role of image, quality and price for developing prestigious mass brands

Singh

2022

APJML

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PurposeThis research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands.Design/methodology/approachThe empirical research framework was developed by synthesising the past literature on masstige marketing and brand extension. Data was collected using a survey questionnaire from 396 respondents availing M-Wallet. Structural equation modelling was used to validate the brand revitalization attributes; further, the binary logistic regression model examined the effect of revitalization attributes on the chance of increasing customer's perception of masstige.FindingsThe exploratory study suggested brand image, service quality and value for money pricing as essential attributes to revitalize mass brands into masstige brands; furthermore, path analysis validated the positive effects of these attributes on the perception of masstige. The proposed binary logistic regression model suggested brand image as sensitive attributes, increasing the odds ratio by 9.39 times in favour of perceiving brand as masstige followed by the perceived service quality that is 5.87 times. The prediction capability of the proposed binary logistic regression model is found to be 96%.Practical implicationsThe methodology of this study provides the basis for future researchers to advance research on masstige. This study will assist the marketers of mass brands to make better marketing decisions related to how masstige image can be sustained or a new or less known brand can be revitalized into a prestigious brand.Originality/valueThis study is the first to provide empirical evidence of how the mass brand can be revitalised as masstige brands by considering image, quality and price attributes.

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“…Eyeballing of the data (Figure 3) suggest that out of the 30 most productive country, India emerged as a country with the highest number of research publications (n = 16), followed by China (n = 8) and the U.S. (n = 8). Post demonetization of the legal currency, the fintech companies in India offered innovative mobile payment solutions, cash-back, rewards and a robust technological infrastructure which led the practicing scholars to examining m-payment adoption in India (Bagla & Sancheti, 2018;Chawla & Joshi, 2019;Joseph et al, 2018;Kumar et al, 2018;Kumar & Arun Palanisamy, 2019;Malik et al, 2019;Parijat Upadhyay & Jahanyan, 2016;Shankar & Datta, 2018;Shaw & Kesharwani, 2019;Singh et al 2020Singh et al , 2017. Moreover, in terms of citation, publications originating from U.S.A as having the highest number of citations (n = 1014), followed by Spain…”

Section: Publication Trends In the Field Of M-paymentsmentioning

confidence: 99%

Determining mobile payment adoption: A systematic literature search and bibliometric analysis

Abdullah

Khan

2021

Cogent Business & Management

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Scholarly interest in the field of m-payment has gained prominence in the last decade owing to the shift in consumer spending patterns. However, only limited numbers of review studies are available on the topic. To overcome the limitation, the paper comprehensively reviewed the content of existing literature available on m-payment to improve understanding of the current state of knowledge. The present research paper reviews peer-reviewed literature available in the Scopus database for the period 2005-2020. A systematic literature search using the Scopus database was undertaken resulting in a total of 56 studies published in 44 peerreviewed International journals. The present study reviews the publication trend in the field of m-payment, influential articles and most prolific and influential authors. Thereafter, a bibliometric analysis using VOS Viewer was carried out to identify thematic clusters. Construction of the network map using bibliographic coupling and co-citation analysis reveals interesting patterns and themes in the field of m-payment. Our study provides a better understanding of the field of m-payment and based on the results future avenues were proposed. Abdullah ABOUT THE AUTHOR Abdullah is presently enrolled as a Full time Doctoral Candidate with the Faculty of

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An empirical study on customer adoption of mobile payment application in India

Cited by 13 publications

References 0 publications

Mobile payment adoption in China: Do demographic and socioeconomic factors matter?

Mobile payment adoption in China: Do demographic and socioeconomic factors matter?

Understanding the role of image, quality and price for developing prestigious mass brands

Determining mobile payment adoption: A systematic literature search and bibliometric analysis

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