An Empirical Study on Influencing Factors of Intention to Use Third-Party Mobile Payment Services : Applying the Task-Technology Fit Model

Kim, Sodam; Lim, Jay-Ick; Yang, Sung-Byung

doi:10.9716/kits.2016.15.2.185

Cited by 1 publication

(1 citation statement)

References 25 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…소비자 혁신성은 내재적(innate) 혁신성과 특정 영역(domainspecific) 혁신성 및 구현적(actualized) 혁신성의 세 개 차원으로 구분될 수 있다 (Kaushik & Rahman, 2014). 일반적으로 특정 영역 혁신성은 내재적 혁신성의 영향을 받지만, 내재적 혁신성이 낮은 경우라 하더라도 특정 관심 상품에 대한 혁신성은 높을 수 있는데 (Park & Chae, 2011), 이는 잠재적 혁신성이 상품에 대한 관심도에 따라서 달리 구현되어 나타나기 (Midgley & Dowling, 1978) (Im et al, 2003) 성별과 소비자 혁 신성의 상관관계는 연구 결과를 찾아보기 어렵고, 보고된 연구 결 과에서도 유의한 차이가 나타나지 않는다 (Clark & Goldsmith, 2006 (Morton et al, 2016), 천연 연료 자동차 (Heidenreich et al, 2017), 스마트 의류 (Kang & Jin, 2008), TV 북마킹 기능 (Lim et al, 2012), 모바일 간편 결제 서비스 (Kim et al, 2016) (Choi, 2001;Rogers, 1962), 혁신적인 소비 자들은 상품에 대한 정보를 잠재적인 소비자들에게 전달하는 역 할을 한다 (Citrin et al, 2000). 또한 Schrank 등(1982)…”

unclassified

Effects of Innate Innovativeness and Product Interest on Product-Specific Consumer Innovativeness

Chung¹,

Cho²

2018

Fam. Environ. Res

View full text Add to dashboard Cite

This study investigated consumer innovativeness by examining a relationship model of innate innovativeness, product interest, product-specific innovativenss, and actualized innovativeness for eight product items as well as observed gender differences in the variables. The eight product items for the survey were smartphones, movies, clothing, cars, skin care products/cosmetics, traveling, AI products, and books. An online survey was conducted in January 2018, and 400 responses from male and female consumers in their twenties and thirties, were analyzed using reliability test, descriptive statistics, regression, and ANCOVA. The positive effect of innate innovativeness and product interest on product-specific innovativeness, and positive effect of innate innovativeness and productspecific innovativeness on actualized innovativeness were confirmed. Product interest was found to have a stronger power on product-specific innovativeness than innate innovativeness. Gender differences in product interest, product-specific innovativeness, and actualized innovativeness were identified as hypothesized. Female consumer's clothing interest, clothing innovativenss, and actualized clothing innovativeness were higher than male consumers; in addition, male consumer's cars and AI interest, cars and AI innovativenss, and actualized cars and AI innovativeness were higher than female's. The controversial results that indicated the higher innate innovativeness of male consumers useful to further in-depth discussion and research. This study contributed to the theory construction of consumer innovativeness research areas and offered practical implications for new product launching and customer relationship management.

show abstract

unclassified

Effects of Innate Innovativeness and Product Interest on Product-Specific Consumer Innovativeness

Chung¹,

Cho²

2018

Fam. Environ. Res

View full text Add to dashboard Cite

show abstract

An Empirical Study on Influencing Factors of Intention to Use Third-Party Mobile Payment Services : Applying the Task-Technology Fit Model

Cited by 1 publication

References 25 publications

Effects of Innate Innovativeness and Product Interest on Product-Specific Consumer Innovativeness

Effects of Innate Innovativeness and Product Interest on Product-Specific Consumer Innovativeness

Contact Info

Product

Resources

About