An Empirical Study on the Pedagogy of Multiliteracies of Business English Course

Abstract

Abstract. Multiliteracies was coined in response to two significant changes in globalized environments: the proliferation of diverse modes of communication through new communications technologies such as the internet, multimedia, and digital media, and the existence of growing linguistic and cultural diversity due to increased transnational migration [1]. The main purpose of traditional English language pedagogy focuses on teaching and learning languages. So it is necessary to change the traditional teaching way in business English curriculum and emphasize students' multiliteracies ability to adapt the changing business world. This empirical research on the "Pedagogy of Multiliteracies of Business English Course" is conducted in foreign language department of Harbin University of Commerce. It shows that the Pedagogy of Multiliteracies has a positive influence in business English language acquisition and cross-cultural learning.