“…While two economic evaluations of these schemes have been undertaken for the Department for Environment, Food and Rural Affairs (Defra) (Elliott et al, 2003;Leat and Revell, 2005), more qualitative insights into producer attitudes towards the rules of the schemes, the application process and potential barriers to applying have not been provided. Such an analysis allows for the importance of contingent factors and the socio-economic contexts of food entrepreneurs to be considered (Jackson, 2001). The following section provides a policy and Marketing of quality agricultural products 3…”