An Evaluation of Fashion Involvement: A Study on Generations X and Y

Abstract

ABSTRACTment and of fashion involvement on mavenism, purchase decision inconvenience sampling method to generation X and Y members separately. Structural equation modeling was used to test generation X and Y models. At the end of the study, it was seen that generation Y are more materialist, involved in fashion and recreational shopping, and share their views of fashion products with others more. In addition, it was found out that the centrality materialism of generation X do not recreational shopping involvement whereas the success materialism of involvement.

Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products

“…In Islam, a Muslim's religiosity is shown from knowledge, understanding, belief, and behavior as a form of obedience to Islamic teachings (Yanti, 2018). Religiosity can be reflected through implementing the five daily prayers, reading the Holy Quran, fasting in the month of Ramadan, and paying zakat (Adiba, 2019). Religiosity can also be reflected by reading religious books and watching religious programs (Abd Rahman, Asrarhaghighi, & Ab Rahman, 2015).…”

“…An individual's halal knowledge will be different from the halal knowledge possessed by other individuals. Halal knowledge can be reflected through halal and haram knowledge, sufficient knowledge to distinguish between prohibited and permitted materials based on Islamic law, knowledge of inputs, processes, and halal products' impacts (Adiba, 2019). Halal knowledge can also be reflected Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products Febrina Mahliza 1 , Lucky Nugroho 2 , Anees Jane Ali 3 https://ejournal.radenintan.ac.id/index.php/ikonomika 254 E-mail: ikonomika_submission@radenintan.ac.id through halal certification (Abd Rahman et al, 2015).…”

“…Attitudes can be reflected in halal products' preference, looking for halal labels on products, assuming that halal products are essential (Briliana & Mursito, 2017). Attitudes can also be reflected in one's own choice to use halal products and halal products by essential people in the surrounding environment (Abd Rahman et al, 2015;Adiba, 2019). Nevertheless, figure 1 is the research model and hypothesis:…”

“…Religiosity, halal knowledge, media exposure, and attitudes are latent variables that are difficult to be measured directly and need manifest variables as indicators (Ghozali & Latan, 2015). The following are the definitions and operational variables that use the Likert Scale 1-7 as a measurement scale (Table 1) Religiosity is a person's appreciation of religion, which involves symbols, beliefs, values, and behaviors driven by spiritual power, complex integration of religious knowledge, feelings, and religious actions within a person (Adiba, 2019).…”

“…The level of religiosity of each individual positively affects halal products' attitudes (Mukhtar, Butt, Mukhtar, & Butt, 2012). Religiosity has a positive effect on halal products (Adiba, 2019;Clarita, Zimbalist, & Setiowati, 2020;Larasati, Rahayu, Hati, & Safira, 2018). Based on the description above, attitudes towards halal products can be influenced by various factors, including religiosity, halal knowledge, and media exposure.…”