In the yeast Saccharomyces cerevisiae, beneficial mutations selected during sulfate-limited growth are typically amplifications of the SUL1 gene, which encodes the high-affinity sulfate transporter, resulting in fitness increases of .35% . Cis-regulatory mutations have not been observed at this locus; however, it is not clear whether this absence is due to a low mutation rate such that these mutations do not arise, or they arise but have limited fitness effects relative to those of amplification. To address this question directly, we assayed the fitness effects of nearly all possible point mutations in a 493-base segment of the gene's promoter through mutagenesis and selection. While most mutations were either neutral or detrimental during sulfate-limited growth, eight mutations increased fitness .5% and as much as 9.4%. Combinations of these beneficial mutations increased fitness only up to 11%. Thus, in the case of SUL1, promoter mutations could not induce a fitness increase similar to that of gene amplification. Using these data, we identified functionally important regions of the SUL1 promoter and analyzed three sites that correspond to potential binding sites for the transcription factors Met32 and Cbf1. Mutations that create new Met32-or Cbf1-binding sites also increased fitness. Some mutations in the untranslated region of the SUL1 transcript decreased fitness, likely due to the formation of inhibitory upstream open reading frames. Our methodology-saturation mutagenesis, chemostat selection, and DNA sequencing to track variants-should be a broadly applicable approach.KEYWORDS high-throughput sequencing; transcription; promoter mutagenesis; gene amplification; chemostat; yeast; Saccharomyces cerevisiae C HANGES in the extent or timing of gene expression can have profound effects on molecular and organismal phenotypes and thereby drive evolution (King and Wilson 1975;Wray 2007). Heritable noncoding variation can alter gene expression in cis or in trans (Skelly et al. 2009), and both have been shown to contribute significantly to gene expression variation (Ronald et al. 2005;Tirosh et al. 2009;Skelly et al. 2011). Two primary mechanisms by which cis variation can increase gene expression are increases in gene copy number and point mutations in regulatory regions. However, the relative effect size of amplification compared to point mutation is not known.It has been proposed that amplification is both quickly achieved and then reverts after fixation of fitness-increasing point mutations (Hendrickson et al. 2002;Yona et al. 2012). This mechanism raises the question of whether amplification is simply a transitional state that provides an increased chance for a beneficial point mutation to occur. Alternatively, gene amplification may be so frequently observed because the fitness effects it confers are greater than those achievable by point mutations. Gene amplifications have been found to be advantageous in many contexts, including phenotypic evolution (Hoekstra and Coyne 2007;Stern and Orgogozo 2008) an...