“…Innovation in technology, increased customer sophistication, regulatory changes, market globalization and reduced multinational trade barriers are a few of the factors underpinning the major shake-up (Staikouras, 2006b;Goddard, Molyneux, Wilson & Tavakoli, 2007). Some studies have concentrated on the risk-return profile of bank-insurance conglomerates (Brown, Genetay & Molyneux, 1996;Genetay & Molyneux, 1998;Lown, Osler, Strahan & Sufi, 2000;Deng & Elyasiani, 2008;Nurullah & Staikouras, 2008) generally showing evidence of risk diversification benefits; others have focused on efficiency advantages gained via the 'new' corporate structure (Vander Vennet, 1996; some have presented institutional analysis (Molyneux, Altunbas & Gardener, 1997; Van den Berghe & Verweire, 2001;Staikouras, 2006b;Kalotychou & Staikouras, 2007) 1 ; while the final strand has examined the wealth effects of bank-insurance deals (Fields, Fraser & Kolari, 2007a,b;Staikouras, 2009) with some illustrating a positive response by banks, insurers and brokerage firms to specific announcements, and/or removal of certain regulatory constraints (Johnston & Madura, 2000;Carow, 2001a,b;Carow & Kane, 2002;Carow & Heron, 2002;Cowan, Howell & Power, 2002). Although links between banks and insurance firms can be traced back to the 19 th century (Molyneux, Altunbas & Gardener, 1997) it was not until banks focused on growing non-interest income as a main strategic objective from the mid-1980's.…”