An Examination of E-Loyalty of Indonesian Millennial Traveler on the Using of Online Travel Agent (Ota)

Pratika, Yeyen; Bayu, Bayu

doi:10.20319/pijss.2017.32.22952317

Cited by 6 publications

(8 citation statements)

References 31 publications

(57 reference statements)

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“…The results of the research suggest that customer relations play a special role; however, the other two factors are also important. Pratika and Sutikno [2017] analyzed the behavior of 326 respondents from the millennial generation in Indonesia toward OTA shopping and factors affecting loyalty attitudes. They show that the hedonistic element has a substantial impact on the development of shopping attitudes, while the utilitarian element influences trust.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…Furthermore, some authors of research on the factors that determine purchasing behavior on OTAs' websites use the customer value theory [Ku and Fan, 2009;Bernardo et al, 2012;Talwar et al, 2020b]. Several studies highlight the importance of hedonistic value [Bernardo et al, 2012;Pratika and Sutikno, 2017], understood as the pleasure and convenience of using OTAs.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

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Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek

2022

International Journal of Management and Economics

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The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek

2022

International Journal of Management and Economics

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“…Penerapan pemasaran berbasis digital, merupakan cara atraktif yang dapat dilakukan pengelola objek wisata dalam memberikan pengalaman baru bagi wisatawan (Pratika & Sutikno, 2017). Pengetahuan baru tentang daya tarik wisata dan merangsang motivasi untuk berkunjung, merupakan salah satu tujuan dari kegiatan pemasaran berbasis digital (Remus-ion et al, 2018).…”

Section: Pendahuluanunclassified

Peningkatan Daya Saing Objek Wisata Berbasis Masyarakat melalui Strategi Digital Marketing

Fatmawati

Sulistyo

2022

JPPM

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Kemajuan teknologi informasi dalam satu dekade terakhir, menyadarkan masyarakat akan kebutuhan mobilitas dan wisata. Fenomena ini tidak hanya terjadi pada unsur pemerintah dan industri pendukung pariwisata saja, tetapi juga pada kekuatan ekonomi berbasis masyarakat seperti pengelolaan objek wisata. Munculnya pandemi covid-19 menyebabkan pembatasan pergerakan masyarakat serta penutupan beberapa objek wisata yang berakibat pada penurunan kunjungan wisatawan. Kampung Wisata Kauman, Tebing Breksi, Pantai Goa Cemara, Desa Wisata Jamu Kiringan, dan Desa Wisata Tinalah dengan segala keterbatasan pengelolaan, perlu melakukan usaha lain dalam menciptakan pariwisata berkelanjutan. Salah satu bentuk usaha yang dapat dilakukan adalah menjaga motivasi pengelolaan dan menciptakan inovasi strategi melalui pemasaran berbasis digital. Melalui pendekatan pemasaran berbasis digital, pengelola objek wisata dapat melakukan berbagai terobosan dalam kegiatan promosi. Tujuan kegiatan pengabdian ini diantaranya: memberikan pengetahuan dasar pentingnya pemasaran dalam pengelolaan objek wisata, memberikan pemahaman pentingnya kepuasan wisatawan, memberikan pengetahuan tentang digital branding, serta analisis dan pengembangan brand secara sederhana. Metode yang digunakan melalui pendampingan pemasaran berbasis digital, dan disampaikan oleh praktisi digital branding sebagai narasumbernya. Hasil pelaksanaan PKM menunjukkan, pengelola objek wisata mendapatkan tambahan pengetahuan mengenai teknik pemasaran pariwisata secara digital. Antusiasme para mitra pengelola terlihat ketika memberikaan pertanyaan kepada narasumber tentang teknik pemasaran digital. Melalui kegiatan ini, diharapkan para pengelola objek wisata memiliki kesadaran dan kemampuan untuk menjalin hubungan baik dengan wisatawan serta masyarakat luas, sehingga tercipta kunjungan ulang wisatawan ke objek wisata dimasa yang akan datang.

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“…Traveloka is one of online travel agent that is most widely used by millennium generation with the percentage of 84% [25]. This top of mind OTA offers benefits [26] to make it easier to choose the mode of transport, booking information, and a variety of tourist destinations.…”

Section: A Travelokamentioning

confidence: 99%

The Role of Big Data and Cloud Computing for Technology Based Business

Abdillah¹,

Napitupulu²,

Simarmata³

et al. 2018

Proceedings of the 2017 International Conference on Education and Technology (2017 ICEduTech)

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Modern digital life have been produce giant data in every sectors. This big data need new approach as cloud computing term. The combination of these two technology have been used by SMEs. Smartphones enable the dissemination of the applications to customers around the world. Three most popular sectors in adopting big data and cloud computing are market places business, online transportation, and online travel agents. The study showed that the adoption of big data and cloud computing gained big success for SMEs.

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An Examination of E-Loyalty of Indonesian Millennial Traveler on the Using of Online Travel Agent (Ota)

Abstract: Millennial has characteristic of tech-savvy that drives them to use Online Travel

Cited by 6 publications

References 31 publications

Consumer choice determinants of online intermediary tourism platforms

Consumer choice determinants of online intermediary tourism platforms

Peningkatan Daya Saing Objek Wisata Berbasis Masyarakat melalui Strategi Digital Marketing

The Role of Big Data and Cloud Computing for Technology Based Business

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