2015
DOI: 10.3390/ijerph121114916
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An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit

Abstract: In recent years, the emerging electronic cigarette (e-cigarette) marketplace has shown great development prospects all over the world. Reddit, one of the most popular forums in the world, has a very large user group and thus great influence. This study aims to gain a systematic understanding of e-cigarette flavors based on data collected from Reddit. Flavor popularity, mixing, characteristics, trends, and brands are analyzed. Fruit flavors were mentioned the most (n = 15,720) among all the posts and were among… Show more

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Cited by 85 publications
(96 citation statements)
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“…However, perhaps the tobacco-flavored e-cigarette was more similar in taste to cigarettes, while the menthol e-cigarette may not have matched the flavor profile of menthol cigarettes as closely, or perhaps the specific brand of menthol-flavored e-cigarette liquid used was unappealing even to menthol-preferring smokers. 29 While the current analyses controlled for own-brand cigarette menthol preference, this variable’s coefficient was not significant and results were not sensitive to excluding it, suggesting that own-brand cigarette flavor preference did not drive the lower abuse liability of menthol e-cigarettes.…”
Section: Discussionmentioning
confidence: 70%
“…However, perhaps the tobacco-flavored e-cigarette was more similar in taste to cigarettes, while the menthol e-cigarette may not have matched the flavor profile of menthol cigarettes as closely, or perhaps the specific brand of menthol-flavored e-cigarette liquid used was unappealing even to menthol-preferring smokers. 29 While the current analyses controlled for own-brand cigarette menthol preference, this variable’s coefficient was not significant and results were not sensitive to excluding it, suggesting that own-brand cigarette flavor preference did not drive the lower abuse liability of menthol e-cigarettes.…”
Section: Discussionmentioning
confidence: 70%
“…For current e-cigarette products, the flavor is reported to be an important ingredient and has been found to be an attractive factor to e-cigarette adopters, as well as potentially aiding with smoking abstinence (28,29). However, it has been well known that many flavors such as mint, vanilla and fruit flavors have the potential to degrade nicotine by oxidation reactions (4).…”
Section: Stability Of Nicotine In Highly Flavored E-cigarette Productsmentioning
confidence: 99%
“…There is little research about other e-liquid features [16] and users’ attitudes towards them. Despite the growing amount of literature on e-cigarettes on YouTube [17, 18], Twitter [19], Reddit [12], online forums [20] and multiple platforms [7], there are no published studies that have systematically summarized and analyzed the popularity and preference of e-liquid features based on online review websites. We distinguished preference from popularity in the analysis of e-liquid: popularity is how often the e-cigarette users discuss about specific e-liquid features, but preference is whether the users like the e-liquid features and measured by positive sentiment ratio in our study.…”
Section: Introductionmentioning
confidence: 99%