An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul-Amry Abdul-Latif,
Asmat-Nizam Abdul-Talib,
Mazni Saad
et al.
Abstract:This study examines the effects of consumer ethnocentrism, consumer internationalism, and consumer cosmopolitism on Malaysians' purchasing of electrical and electronic products from China. A reconceptualized consumer ethnocentrism measurement scale was used to capture cognitive, affective, and behavioral dimensions that previous studies have ignored. A total of 555 consumers were sampled through online questionnaires distributed on social media and used Partial Least Squares Structural Equation Modelling to te… Show more
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