An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures

Miniard, Paul W.; Cohen, Joel B.

doi:10.1016/0022-1031(81)90031-7

Cited by 186 publications

(97 citation statements)

References 29 publications

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“…This, however, cannot explain selective motivation patterns: a person may not be willing to perform a specific behaviour because his or her own moral ideas are not compatible with another person's moral ideas. A person's internal restrictions can therefore be stronger than their motivation to conform (Miniard & Cohen 1981).…”

Section: Factors Influencing Return and Recycling Behaviourmentioning

confidence: 99%

Drivers and barriers to return and recycling of mobile phones. Case studies of communication and collection campaigns

Welfens

Nordmann

Seibt

2016

Journal of Cleaner Production

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This article analyses drivers and barriers to returning and recycling mobile phones and their consideration in existing communication and collection campaigns. This is an important issue based on the fact that the mobile phone market is growing rapidly. In 2015 there are nearly 7 billion global mobile cellular subscriptions. This means that, at least theoretically, everyone in the world has access to mobile communication services (ITU 2015).However, the production of mobile phones is linked to an increasing use of natural resources: the "ecological rucksack" of a mobile phone is equal to about 75 kg of resources ; while the global recycling rate of mobile phones is under 10 per cent (Nokia 2008, Tanskanen 2012.In order to adress this issue, the main factors that influence return and recycling behaviour (focussing on mobile phones) will be discussed in chapter 2 of this article. The theoretical analysis is based on the norm activation model by Ellen Matthies (2005). This analysis will be complemented by empirical data and findings generated in the research project "Return and use of

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Section: Factors Influencing Return and Recycling Behaviourmentioning

confidence: 99%

Drivers and barriers to return and recycling of mobile phones. Case studies of communication and collection campaigns

Welfens

Nordmann

Seibt

2016

Journal of Cleaner Production

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“…In other words, the subjective norm reflects the person's perception of social pressures put on him/her to perform or not to perform the behavior in question. A strong relationship is said to exist when the source was someone who knew the decision-maker personally and weak-tie if the source was merely an acquaintance or one who did not know the decision-maker at all (Miniard and Cohen 1981). Hence, the more a person perceives that others who are important to him/her think he/she should perform a behavior, the more he/ she will intend to do so (Ajzen and Fishbein 1980).…”

Section: Theory Of Reasoned Actionmentioning

confidence: 99%

The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers

Ramayah

Nasurdin

Noor

et al. 2004

GADJAH MADA INT. J. BUS.

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The purpose of the study is to determine the relationships between belief, attitude, subjective norm, intention, and behavior towards the choice of infant food based on the Theory of Reasoned Action (TRA). An analysis on a sample of 108 mothers indicates that the TRA could be used in predicting choice decision of infant food formulas by explaining 57 percent of the variance in the behavioral intention. The subjective norm component had a higher predictive power than the attitudinal component. Of this normative component, parents or relatives and doctors were found to be more influential. Intention to choose an infant formula was also influenced by family income. The belief outcomes in evaluating a premium infant formula and economic infant formula were found to be different. For premium infant formula, brand trusted, closest to breast milk and nutrients content were identified as the dominant attributes. In contrast, availability, affordable, and nutrients content were identified as the prime beliefs in evaluating economic infant formula. Implications of the findings are discussed.

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“…In this context, subjective norms refer to perceived social pressures encountered when making a brand choice. In other models, the role of subjective norms in the formation of behavioral intentions is relatively minor (e.g., Bagozzi, 1981;Miniard & Cohen, 1981;Warshaw, 1980).…”

Section: Consumer Brand Choice and The C-a-b Paradigmmentioning

confidence: 99%

Consumer evaluation of net utility: Effects of competition on consumer brand selection processes

2001

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This study explores how brand-related information is integrated within a competitive environment. Specifically, we develop a structural equation model of competition between two brands, which includes each brand's price-quality characteristics (i.e., net utility). The model simultaneously tests how the net utility of the focal and competing brands affects consumers' attitudes, intentions, and choice regarding the focal brand. This study extends existing research with the findings that price-quality evaluations of a focal brand and net utility perceptions of competing brands influence consumers' attitudes, intentions, and choice regarding the focal brand. Thus, in order to attract consumers to their brands, marketers should focus not only on improving the performance and net utility of their own brands, but also on studying competing brands in the marketplace.

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An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures

Cited by 186 publications

References 29 publications

Drivers and barriers to return and recycling of mobile phones. Case studies of communication and collection campaigns

Drivers and barriers to return and recycling of mobile phones. Case studies of communication and collection campaigns

The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers

Consumer evaluation of net utility: Effects of competition on consumer brand selection processes

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