“…From the release of the book Silent Spring (Carson ) to the screening of Al Gore's () documentary An Inconvenient Truth , environmentalists' efforts to communicate the detrimental effects of current consumption practices on the ecological environment have substantially impacted contemporary consumer culture and policy decisions, fueling new discourses of ecological responsibility and sustainability. Although environmentalism has undoubtedly impacted cultural narratives, it has historically lacked the potency to drive drastic changes in Western consumption behavior (e.g., Clements, McCright, and Xiao ; Kilbourne and Pickett ). Nevertheless, broad sociocultural conversations have given rise to the development of adversarial discourses about the appropriate role of environmentalism (e.g., Cherrier, Black, and Lee ; Taylor ).…”