“…has repeatedly been paired with a bad-tasting flavor~US!, this formerly neutral flavor will be evaluated as more negative than a neutral fruit flavor that was presented equally often, but was never paired with the bad-tasting flavor~Baeyens, Crombez, Hendrickx, & Eelen, 1995;Baeyens, Eelen, Van den Bergh, & Crombez, 1990!. These hedonic shifts can be demonstrated not only with flavors but also with pictures of human faces~Baeyens, Eelen, Crombez, & Van den Bergh, 1988!, of fountains and of statues~Hammerl & Grabitz, 1996!, olfactory stimuli~Baeyens, Wrzesniewski, De Houwer, & Eelen, 1996!, and words~for an overview: Jaanus, Defares, & Zwaan, 1990 Evaluative conditioning has been distinguished from the more prototypical classical conditioning using orienting0preparatory responses as indices of learning such as eyelid conditioning and electrodermal conditioning~Baeyens, Eelen, et al, 1988;Campbell, Capaldi, Sheffer, & Bradford, 1988; One of the first arguments for this distinction was that evaluative learning is resistant to extinction~Baeyens, Crombez, Van den Bergh, & Eelen, 1988;Baeyens, Eelen, Van den Bergh, & Crombez, 1989!. Unreinforced CS presentations, after acquisition, do not affect the acquired CS valence, whereas conditioned skin conductance responses generally disappear after a sequence of CS-alone presentations~Öhman, 1983!.…”