An examination of the values that motivate socially conscious and frugal consumer behaviours

Pepper, Miriam; Jackson, Tim; Uzzell, David

doi:10.1111/j.1470-6431.2009.00753.x

Cited by 308 publications

(310 citation statements)

References 52 publications

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“…They have also found a negative correlation between preferences for Fairtrade certified products and conservation values (Doran, 2009(Doran, , 2010Grankvist & Kajonius, 2015). Similar correlations have been found for the preference for the broader (although related) construct of socially conscious purchasing (Pepper, Jackson, & Uzzell, 2009). Ladhari & Tchetgna (2015) used Rokeach's value model (Rokeach, 1973) to study the influence of personal values on fair trade consumption.…”

Section: Valuessupporting

confidence: 59%

Attitudes towards Fairtrade Principles and Environmental Views among the Inhabitants of a Rural Swedish Town

Grankvist¹

2015

PSYCH

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This paper evaluates associations between values and preference for the Fairtrade concept and compares the ecocentric and anthroprocentric views of Nature. The intention of Fairtrade product labelling is to increase consumers' awareness of products that have a presumably more positive influence on workers' lives in developing countries. The ecocentric view assumes that Nature has an intrinsic value and should be preserved regardless of economic implications. The anthropocentric view, on the other hand, assumes Nature has value only because of the material, physical, or other benefits Nature provides humans. All respondents in the study were residents of Gestad, a small town in a sparsely populated area of Sweden. Among the main results of the study was that self-transcendence values (e.g., universalism and benevolence) were positively correlated with a preference for Fairtrade and ecocentrism, and negatively correlated with anthropocentrism. Conservation values (e.g., tradition and conformity) were positively correlated with anthropocentrism, and negatively correlated with a preference for Fairtrade. Another result was that women were more positive than men towards Fairtrade and ecocentrism.

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Section: Valuessupporting

confidence: 59%

Attitudes towards Fairtrade Principles and Environmental Views among the Inhabitants of a Rural Swedish Town

Grankvist¹

2015

PSYCH

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“…Results were used to verify two assumptions, based largely on previous studies on the value antecedents of (self-reported) proenvironmental behaviour (cf. Grunert and Jørn Juhl, 1995;Gutierrez Karp, 1996;Krystallis et al, 2008;Pepper et al, 2009;Shaw et al, 2005;Stern and Dietz, 1994;Thøgersen and € Olander, 2002): a) Consumers engaging in collaborative consumption score higher on self-transcendence values (and, in particular, universalism) and openness to change values. b) Consumers engaging in collaborative consumption score lower on self-enhancement and conservation values.…”

Section: Quantitative Data Collection and Analysismentioning

confidence: 99%

The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK

Piscicelli

Cooper

Fisher

2015

Journal of Cleaner Production

317

204

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a b s t r a c tCollaborative consumption is an emerging socio-economic model based on sharing, renting, gifting, bartering, swapping, lending and borrowing. Made possible through community interaction and, increasingly, use of network technologies, these alternative and more sustainable ways of consuming have attracted growing attention for their potential to prevent new purchases, intensify the use of idle assets and promote reuse of possessions that are no longer wanted. Nonetheless, the uptake of ProductService Systems (PSSs) that enable collaborative consumption is still very limited. This paper investigates how consumers' values can influence the acceptance, adoption and diffusion of collaborative consumption. It reviews two theoretical frameworks used to understand pro-environmental behaviour, social psychological models of behaviour and social practice theory. Coming from contrasting disciplinary perspectives, these approaches conceptualise values differently. The paper evaluates the possibility of resolving these differences through a mixed methods study. It examines values empirically through a case study of Ecomodo, a UK-based online marketplace where people can lend and borrow each other's objects, spaces and skills, and present the results of a quantitative study which identified and measured value priorities among Ecomodo users through Schwartz's Portrait Value Questionnaire. It concludes with a discussion of the role of values in relation to the introduction and scaling up of PSSs that enable collaborative consumption.

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“…However, a materialistic world view is apparently contradictory to sustainability. Pepper et al (2009) pointed out the negative relationship between personal materialism and socially conscious purchasing. Further research should concentrate on identifying how to trigger a change in values towards postmaterialism and reaching a consensus on reflexive modernization in developing countries, which will prevent severe alienation and ecological disasters and promote socially conscious consumer cultures.…”

Section: Limitations and Future Directionsmentioning

confidence: 99%

Does a money‐is‐all attitude cause alienation? A cross‐cultural comparison of Korea, the US and Sweden

Kim

2014

Int J Consumer Studies

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Money is increasingly being attributed more value in society, although a money-is-all attitude decreases social relationships and increases alienation in modern, industrialized societies. This research investigated the influence of this money-is-all attitude on alienation based on a cross-cultural comparison of Korea, the US and Sweden. The money-is-all attitude was defined as a perspective in which money is regarded as an indicator of achievement or success.Self-administered online surveys were conducted with consumers ranging between the ages of 20 to 49 in Korea, the US and Sweden. The money-is-all attitude and alienation seemed to be more pervasive in Korea than in the US or Sweden. The money-is-all attitude was the factor with the strongest influence on alienation when controlling for sociodemographic factors. Furthermore, participation in sports activities was an important factor in decreasing alienation levels. The findings of this research imply that materialistic ways of thinking increase alienation and that money cannot contribute to human happiness and well-being. In addition, active participation in social activities can decrease alienation.The research results suggest that a materialistic, money-is-all attitude negatively influences alienation across cultures; in addition, in the US, an affluent consumption-based country, the money-is-all attitude had more explanatory power for alienation than in Sweden and Korea. A change in values to overcome the money-is-all attitude is required and the concepts of sufficiency and mindfulness are suggested as alternative life perspectives for the pursuit of well-being.

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An examination of the values that motivate socially conscious and frugal consumer behaviours

Cited by 308 publications

References 52 publications

Attitudes towards Fairtrade Principles and Environmental Views among the Inhabitants of a Rural Swedish Town

Attitudes towards Fairtrade Principles and Environmental Views among the Inhabitants of a Rural Swedish Town

The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK

Does a money‐is‐all attitude cause alienation? A cross‐cultural comparison of Korea, the US and Sweden

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