An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists

Abstract

The purpose of this study is to examine the antecedents of tourists' loyalty (both attitudinal and behavioral) towards Chiangmai (a major tourist destination in Thailand). Multiple regression analysis indicated that attitudinal loyalty was mainly driven by attachment, familiarity and perceived value, whereas behavioral loyalty is driven by familiarity. Only one dimension of pull motivation (history, heritage and knowledge) influenced attitudinal loyalty, whereas none of pull motivation's dimensions had an effect on behavioral loyalty. Regarding push motivation, tourists' desire for novelty negatively influenced behavioral loyalty. Finally, male tourists tended to be more attitudinally and behaviorally loyal, while tourists who had children living with them showed less attitudinal loyalty.

Destination image and its consequences in the perspective of four-stage loyalty model (an empirical evidence from visitors of Tarakan City, Indonesia)

“…On Torrevieja sample, Bigne et al (2001) confirmed that satisfaction had positive and significant impact on intention to revisit, but it was insignificant on Peniscola sample. Inconsistent result was also shown by the research result by Mechinda et al (2009), towards Domestic and International tourists who visited Chiangmai City, namely that satisfaction had positive and significant impact on attitudinal loyalty on Domestic tourists' sample, but it was insignificant on International tourists' sample. The aforementioned findings by Bigne et al (2001) and Mechinda et al (2009) showed that the difference in research setting and unit will result in differences of satisfaction impact towards intention loyalty; hence satisfaction could not be concluded as antecedent of tourist loyalty.…”

El Proceso De Decisión De Las Vacaciones Familiares Y Su Relación Con La Satisfacción De La Pareja

“…En cambio, ha sido más frecuente comparar, para un destino en concreto, la satisfacción experimentada por los turistas que provienen de otros países con la de los nacionales, como en el caso de Tailandia, en el que los turistas internacionales estuvieron más satisfechos que el turista doméstico (Mechinda et al;Tidtichumrernporn et al, 2010).…”

“…Asimismo, algunos autores han sugerido que los turistas con aversión al riesgo, especialmente los que quieren reducir su riesgo de insatisfacción, cuando escogen el destino tienen como criterio la familiaridad con el lugar, por lo que permanecen en algún destino familiar, incluso si no están del todo satisfechos (Giltenson y Crompton, 1984;Mechinda et al, 2009;Oppermann, 1998). Sin embargo, son necesarios más estudios al respecto que confirmen estas posibles explicaciones.…”

Comparing Destination Image and Loyalty between First-time and Repeat-visit Tourists

“…Composite approach is a combination of behavioural and attitudinal approach that is used to describe wholly the idea of customer loyalty [22,24]. This study applied a composite approach to measure destination loyalty by examining tourists' intention to revisit, recommendation of the destination and disimination of positive word-of-mouth to others.…”

“…Destination loyalty can be measured through three dimensions: behavioural approach, attitudinal approach and composite approach. Behavioural approach is measured by identifying the number of repeat-visit tourists [22] or respondents' intention to revisit [23] Attitudinal approach is measured through recommendation of the destination to others, positive word-of-mouth and assurance to a preferred destination [24].…”