“…In addition, previous studies have focused on the importance of creating programs in cultural institutions for one specific target group of visitors and developing approaches for their engagement. For example, those aimed at people with some kind of disability such as Alzheimer's disease or dementia (Camic et al, 2016;Rosenberg, 2009;Windle et al, 2018), ethnic minority groups (Le and Fujimoto, 2011), different age groups including children (Birch, 2018;Song et al, 2017;Eluyefa, 2017;Musacchio et al, 2015;Curtis and Chavez, 2013;Jung et al, 2018;Andre et al, 2017;Kalumpahaiti, 2018), teenagers and young adults (Ces ario et al, 2018;Lattarulo et al, 2017;Shrapnel, 2012;Fors, 2013;Tajt akov a and Arias-Aranda, 2008) and seniors (Traboulsi et al, 2018;Bernard and Rickett, 2017;Avellino, 2016). However, there are no studies that compare the compatibility of cultural offer with the needs of different age groups, noticed by Boži c et al (2018), where the authors propose more research on the cultural needs and preferences of different age groups of cultural visitors in Serbia.…”