2023
DOI: 10.1002/jocb.611
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An Experimental Comparison of Analogy Representation Effects on Creative Outcomes

Georgios Koronis,
Hernan Casakin,
Arlindo Silva

Abstract: This study delved into the structuring of design briefs and investigated the impact of employing visual analogies compared to text analogies. We aimed to contribute to the growing body of research investigating the role of analogies in design problem‐solving. To do this, we conducted a controlled experiment at a university with 135 undergraduate students exploring analogical reasoning under various conditions, with a particular emphasis on identifying the negative aspects of the design problem. The first goal … Show more

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Cited by 4 publications
(1 citation statement)
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“…Furthermore, it is worth noting that the formulation and delivery of DBs, as well as the combination of relevant information to address specific design tasks, wield significant influence over the creative outcomes of design solutions (Koronis, Casakin, & Silva 2021; Koronis et al 2022). In this context, the incorporation of analogical sources within DBs, as a means of imparting inspiring information, emerges as a promising avenue for enhancing creative design outcomes (Casakin, Koronis, & Silva 2022; Koronis, Casakin, & Silva 2023). Furthermore, it is evident that collaborative elements of creativity are important and can yield innovative outcomes (see Koronis et al 2019).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Furthermore, it is worth noting that the formulation and delivery of DBs, as well as the combination of relevant information to address specific design tasks, wield significant influence over the creative outcomes of design solutions (Koronis, Casakin, & Silva 2021; Koronis et al 2022). In this context, the incorporation of analogical sources within DBs, as a means of imparting inspiring information, emerges as a promising avenue for enhancing creative design outcomes (Casakin, Koronis, & Silva 2022; Koronis, Casakin, & Silva 2023). Furthermore, it is evident that collaborative elements of creativity are important and can yield innovative outcomes (see Koronis et al 2019).…”
Section: Theoretical Backgroundmentioning
confidence: 99%