An Experimental Comparison of Two Perspectives on the Concept of Need for Orientation in Agenda-Setting Theory

Chernov, Gennadiy; Valenzuela, Sebastián; McCombs, Maxwell

doi:10.1177/107769901108800108

Cited by 42 publications

(24 citation statements)

References 2 publications

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“…This is an important finding in itself because the exploration of the link between values and agenda setting is at the initial stage. These results open another venue for investigating the role of psychological determinants of the agendasetting process, in a similar vein as previous studies that demonstrated the impact of motivations, such as need for orientation (Chernov, Valenzuela, & McCombs, 2011), and attitudes (Kiousis & McCombs, 2004). Furthermore, replications of existing studies are called highly desirable both in the broader field of communication (Benoit & Holbert, 2008) and agenda-setting theory itself (McCombs, 2004 Stroud (2010) demonstrated that partisan media deepens audience polarization on the issues that involve deeply ingrained beliefs and values.…”

Section: Discussionmentioning

confidence: 48%

“…As Chernov, Valenzuela, and McCombs (2011) noted, NFO describes "individual differences in the desire for orienting cues and information [and] explains differences in attention to the media agenda and, consequently, differences in the degree to which individuals accept the media agenda" (p. 143). The key subdomains of NFO-uncertainty and relevance-allow for a finer distinction of the values-issue salience relationship.…”

Section: Introductionmentioning

confidence: 99%

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Explicating the Values-Issue Consistency Hypothesis through Need for Orientation

Valenzuela¹,

Chernov²

2016

CJC

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Section: Discussionmentioning

confidence: 48%

Section: Introductionmentioning

confidence: 99%

Explicating the Values-Issue Consistency Hypothesis through Need for Orientation

Valenzuela¹,

Chernov²

2016

CJC

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“…Matthes (2008) found that NFO leads to the increase of the perceived media salience of the issue of unemployment. Chernov, Valenzuela, and McCombs (2011) found that this NFO measure predicted the agenda-setting effects on the issue of drug abuse.…”

Section: The Need For Orientation Conceptmentioning

confidence: 96%

“…The operationalization of the NFO in the present study is also guided by the research of Chernov et al (2011), which compared the old measurement of the NFO with the new one suggested by Matthes (2006). That study found that the traditional measurement was a better predictor of agendasetting effects than the new multidimensional NFO scale.…”

Section: The Need For Orientation Conceptmentioning

confidence: 96%

Need for Orientation, Selective Exposure, and Attribute Agenda-Setting Effects

Camaj

2014

Mass Communication and Society

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This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the consequences of this behavior for attribute agenda-setting effects. It draws important conceptual distinctions between the two moderate NFO categories, distinguishing active involvement NFO (high relevance and low uncertainty) from passive involvement NFO (low relevance and high uncertainty). The results suggest that in a political context, people with active involvement NFO are more likely to seek ideologically congruent media sources and more likely to adopt the media's attribute agenda. This study implies that at the second-level agenda setting, the salience of issue or object attributes on the media agenda is more likely to strengthen preexisting attitudes for people with high political interest and strong partisan identity. INTRODUCTIONEmpirical evidence strongly supports an important role of need for orientation (NFO) as a contingent factor for agenda-setting effects. People with high relevance and high uncertainty-at the highest level of NFO-are Lindita Camaj (Ph.D., Indiana University, 2011) is an Assistant Professor at the Jack J. Valenti School of Communication at University of Houston. Her research interests include media role in democratization, agenda-setting and priming effects, the interaction between journalism and culture, and freedom of information legislation.Correspondence should be addressed to

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“…As a result, the high need for orientation leads to more attention to messages in the media, thereby increasing the effect of the first-level agenda-setting. However, with regard to the attention given to certain characteristics of events or public figures (Camaj and Weaver 2013;Chernov, Valenzuela, and McCombs 2011).…”

Section: Agenda-setting Theorymentioning

confidence: 99%

Agenda-Setting in Russian Media

Kazun

2017

SSRN Journal

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AGENDA-SETTING IN RUSSIAN MEDIA The purpose of this study is to test the agenda-setting theory, according to which the media has a significant impact on what people consider to be important events. We compare the results of the Levada Center surveys on the most memorable events of the month with the number of publications on these issues in the press. We focused on the period from January 2014 to December 2016. A total of 884 events were analyzed in the article. The results of the study confirm the impact of discussions in the media on people's attention to the problem. The results also show that the discussions in the media one week before the date of polling are more important than the issues covered over the entire month. People better remember those events which took place shortly before the polling, as well as the events the discussion of which intensified during this period. It is also important to note the role of regional publications in the sensitization of the public to various issues. The issues covered by the national newspapers and news agencies, but ignored by the regional press, are much worse remembered by the population. The results of the study are controlled for background of the discussion: the presence of important events in each relevant month, which monopolized the public attention, is taken into account.

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An Experimental Comparison of Two Perspectives on the Concept of Need for Orientation in Agenda-Setting Theory

Cited by 42 publications

References 2 publications

Explicating the Values-Issue Consistency Hypothesis through Need for Orientation

Explicating the Values-Issue Consistency Hypothesis through Need for Orientation

Need for Orientation, Selective Exposure, and Attribute Agenda-Setting Effects

Agenda-Setting in Russian Media

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