To date, accumulated large amount of experimental and theoretical data on the thermal hydraulics dimpled surfaces that demonstrate their high efficiency. However, the extent of the use of these surfaces in the industry far below their potential. This paper discusses the idea of using these surfaces to increase the efficiency of heat exchangers with a high coefficient of fins (e.g., air coolers). This makes it possible to achieve good results with minimal pressure loss increase and admit to widen practical use of such artificial roughness. Importantly, these reliefs provide heat transfer enhancement both on the side with dimples and on the side with protrusions. Most practically suitable for industrial implementation are tube-and-plate heat exchangers with continuous fins and new type of finned tubes − flat-oval tubes with partial finning. When using plane fins with dimples we can substantially increase efficiency if heat transfer intensity on shell side is not high. So we can bring the level of compactness of shell-and-tube heat exchangers up to values characteristic for the plate heat exchangers. Results of calculations showed a possibility of efficiency increase due to dimples to 60-70%.