Multiple governments and other stakeholders in countries where online gambling has been legalized have implemented responsible gambling policies. Based on theoretical and experimental evidence, this study showed that the information used to implement responsible gambling policies is not sufficient to prevent the emergence of pathological gambling disorder in society. This is because the information provided is necessary, but it is not adequate for modifying gambling habits or preventing addiction. The principal clinical symptoms of gambling disorder are excessive gambling and difficulty in controlling one's gambling.
Objective: the objective of this study was to analyze the effect of a dynamic personal message about the consequences of gambling, specifically, the effectiveness of pop-up messages stating the percentage of money lost in a virtual slot machine.
Method. In this study, 40 gamblers were observed during online gambling. The independent variable was information about their gambling losses provided via pop-up messages.
Results. The main result of the study was that the display of responsible gambling information was associated with no changes in gambling behavior.
Discussion. The study presented in this article and the initial theoretical discussion together reveal that the main strategy used to promote responsible gambling, which is to provide truthful information about gambling and its consequences, is not sufficient to prevent excessive gambling and, therefore, gambling addiction in society, or to make people stop gambling, despite their losses. To prevent excessive gambling and, therefore, gambling disorder in society, gambling policies that limit gamblers’ losses must be implemented.