An Exploration of Consumers' Perceived Value of Sustainable Brands in India

Kataria, Aarti; Mukherjee, Jaydeep; Biswas, Soumendu; Garg, Ruchi

doi:10.14707/ajbr.160026

Cited by 10 publications

(5 citation statements)

References 47 publications

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“…Firstly, there is a significant effect of perceived risk on buying intention. This parallels with previous work which provides robust arguments regarding a direct relationship between perceived risk and buying behavior (Kataria et al, 2016;Gefen, 2002;Thorelli et al, 1989). This finding was similar in retirement village context as this housing option is still a novel idea and may take some time to be accepted among Malaysians.…”

Section: Discussionsupporting

confidence: 87%

To Retire or not to Retire: Intention towards Concept of Retirement Village in Malaysia

Lim¹,

Ng²,

Basha³

2019

AJBR

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The aging population has become a global phenomenon, posing as a major societal issue, especially in developing countries. The retirement village concept has emerged as a reliable option to suit the retirement lifestyle of the elderly. The present study aims to explore the perceptions of Malaysians' buying intentions of retirement village units in Malaysia. Utilizing a quantitative approach, a total of 261 usable questionnaires were collected via self-administrated method and subsequently analyzed using PLS-SEM. Perceived risk, communicability, retirement planning, and social sustainability were found significant in influencing retirement village buying intention. The research findings have implications for both developers and academicians when embarking on retirement village project developments in Malaysia.

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Section: Discussionsupporting

confidence: 87%

To Retire or not to Retire: Intention towards Concept of Retirement Village in Malaysia

Lim¹,

Ng²,

Basha³

2019

AJBR

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“…These results are similar to some studies in the literature. Kataria et al (2016) reported that sustainability labels were significant criteria for consumers while making a purchase decision [52]. Similarly, Liu et al (2021) found that sustainable consumption attitudes had positive and significant influences on perceived values and purchase behaviour [21].…”

Section: Discussionmentioning

confidence: 99%

Factors Influencing Consumers’ Behaviour towards Purchasing Organic Foods: A Theoretical Model

Yilmaz

2023

Sustainability

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Consumers’ interest in organic food has increased over time and this has resulted in a generally positive attitude towards organic food products. The main reasons behind these findings are that consumers generally perceive organic foods as more nutritious and healthier than non-organic foods. Recently, consumers’ concerns about the environment and animal welfare have become part of the main drivers. Hence, this paper investigated the association between stimulus factors, perceived values (health value, environmental value, animal welfare and food safety) and consumers’ organic purchasing behaviour using the Stimulus-Organism-Response (SOR) theoretical model. Also, the relationship between socio-demographic characteristics and purchasing behaviour has been discussed. Data were collected via an online questionnaire from 330 organic food consumers who live in different cities in Turkey. The collected data were analysed using SPSS and SmartPLS 3. Marital status, education employment status and age were significantly related to consumer purchasing behaviour, while gender, income and chronic disease did not influence the actual buying of organic foods. Benefits of consuming organic foods, sustainable consumption attitudes and positive moral attitudes significantly affected perceived values (health value, environment value, animal welfare and food safety). Perceived values did not have a significant effect on consumer purchasing behaviour. This research allows for a better comprehension of consumers’ buying behaviour towards organic food products, which will be helpful for organic sellers in terms of developing strategies and growing the organic food market.

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“…Further research has shown that sustainability practices contribute to competitiveness and consumer satisfaction [181], enhance customer value [182], strengthen the role of customer behavior in shaping a perceived value for restaurants [183], positively impact green restaurant image and revisit intention through perceived service quality [184], etc. Outside the restaurant sector, Flagestad and Hope [185] showed how a winter sport destination can create sustainable value to achieve strategic success, while Kataria et al [186] focused on the perceived value of sustainable brands in India.…”

Section: Hypothesis H2mentioning

confidence: 99%

Evaluating Gastronomic Destination Competitiveness through Upscale Gastronomy

Basle

2023

Sustainability

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Food has evolved from a basic necessity to a primary motivation for travel. While providing a high-quality gastronomic offer is still a restaurant’s primary function, quality is no longer enough; today’s demanding guests seek unique and memorable dining experiences. A restaurant’s competences play a significant role in shaping the guests’ overall perception of the quality and derived perceived value, both of which ultimately impact the competitiveness of both the restaurant and the gastronomic destination. The main contribution of this article is the development of a novel theoretical model—GADECOMP—which is designed to measure a gastronomic destination’s competitiveness by centering it around the destination’s gastronomic offer. Exploratory factor analyses confirmed that the instrument is reliable and valid. The model was tested on upscale restaurant guests in Slovenia, Italy, and Croatia. Additionally, the SERVQUAL model of quality measurement was transferred from the entrepreneurial level to the destination level. Our method uses a unique competence approach and expands and diversifies the existing quality concepts by using elements of innovativeness, creativity, sustainability, and local features. The GADECOMP model measures the perceived quality of a gastronomic destination through its competences, which are reflected in the gastronomic destination offer. A regression analysis was used to identify the strength of the effect that perceived value has on the gastronomic destination offer and gastronomic destination competences.

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An Exploration of Consumers' Perceived Value of Sustainable Brands in India

Cited by 10 publications

References 47 publications

To Retire or not to Retire: Intention towards Concept of Retirement Village in Malaysia

To Retire or not to Retire: Intention towards Concept of Retirement Village in Malaysia

Factors Influencing Consumers’ Behaviour towards Purchasing Organic Foods: A Theoretical Model

Evaluating Gastronomic Destination Competitiveness through Upscale Gastronomy

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