“…There has been considerable debate regarding the role of ENDS flavors in facilitating switching away from cigarettes (Farsalinos et al, 2013;Ward-Peterson & Maziak, 2019). Some observational studies suggest that participants using ENDS in nontobacco flavors are more likely to switch than those using tobacco flavors (Chen, 2018;Friedman & Xu, 2020;Gendall & Hoek, 2021;Glasser et al, 2020;Gravely et al, 2020;Jones et al, 2019;Li et al, 2021;Mok et al, 2023), and that adults who smoke cigarettes often transition from tobacco to nontobacco flavors as they switch (Du et al, 2020;Russell et al, 2018), whereas other studies have not found significant associations between use of flavored ENDS and switching or quit attempts (Kasza, Edwards, Gravely, et al, 2021;Liber et al, 2023;Lindson et al, 2023;Schneller et al, 2019). U.S. adults who smoke and purchased JUUL products predominantly used nontobacco flavors, but evidence on the association of flavors and switching is mixed (Goldenson et al, 2021;Russell et al, 2019aRussell et al, , 2019b.…”