An Exploration of Giving Among Gay Male College Alumni

Vervoort, Alex; Gasman, Marybeth

doi:10.11114/jets.v4i5.1298

Cited by 2 publications

(2 citation statements)

References 38 publications

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“…One study researched gay men and their preference for giving back to the university. The study found that those who gave within this population only gave because they felt their overall experience was enjoyable and that they felt supported as an individual (Vervoort & Gasman, 2016). Specter (2012) also conducted a study that analyzed the importance of culture and its ability to have a positive effect on alumni engagement.…”

Section: Alumni Loyaltymentioning

confidence: 99%

“…The type of climate and culture a school offered also shaped and affected alumni giving back to the school (Cates, 2011). Rankin (2005) defined campus climate as "cumulative attitude, behaviors, and standard of employees and students concerning access for, the inclusion of, and level of respect for individual and group needs, abilities and potential" (p. 17) (Vervoort, & Gasman, 2016). One study researched gay men and their preference for giving back to the university.…”

Section: Alumni Loyaltymentioning

confidence: 99%

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Essence of social exchange through alumni engagement of millennials and their alma mater

Machovsky¹

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This study investigated the donor and alumni engagement and perceptions of the â€œMillennialâ€ generation and descriptive statistics of the population (born between 1980-2004) at a rural Midwest University. Data were obtained from a University database containing demographic (i.e., gender, race, birth year, donor status, donation amount, activities involved in while in school), on Millennial alumni at the University. Data were analyzed by a variety of techniques that included descriptive statistics, Independent t-Test, deployment of a survey, and focus group. The quantitative findings concluded that Millennials who were born from 1980 to 1989 contributed larger average gifts then Millennials who were born from 1990 to 2004. Additionally, the research discovered that Millennials who were involved in organizations gave larger donations than those who were not in student organizations. The qualitative findings concluded that the Millennial population provided evidence of areas and reason on why they support the institution when connected to making a donation and the various aspects that affect one's ability due to communication preferences, affinity, areas to support, and financial ability. An understanding for professionals and researchers to be educated on how to better fundraise/engage with the Millennial generations within higher education will allow for universities and colleges to rely on this generation in the years to come.

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Section: Alumni Loyaltymentioning

confidence: 99%

Section: Alumni Loyaltymentioning

confidence: 99%