“…In Iranian EFL contexts of private language institutes, marketed instructional English materials are the best imperialistic tools by which one can examine the traces of knowledge colonization, ideological domination, and mind suppression smothering the local knowledge, interests, values, and culture of students. The prevalence and pervasiveness of American culture, concepts, lifestyle, ideologies, and values through the textbooks are in the form of hidden curriculum (Safari & Razmjoo, 2016). These imported English textbooks encompass the materialistic and secular beliefs and thoughts of Eurocentric countries, aiming at promoting concepts such as individualism, capitalism, consumerism, and neo-liberalism (Abdollahzadeh & Baniasad, 2010;Baleghizadeh & Motahed, 2010;Keshavarz & Akbari Malek, 2009;Koosha, Talebinezhad & Taki, 2004).…”